Molding the Audience: On the Genesis of Effect in Audiovisual Discourse
The following paper explores the first Soviet essays aimed at researching the role of "effect" in audiovisual discourse, relating them in turn to the main schools of thought of the time. The aim of this research is to return to the sources of audiovisual rhetoric - one of the most effectiv...
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| Format: | Article |
| Language: | English |
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Lusófona University
2017-11-01
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| Series: | International Journal of Film and Media Arts |
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| Online Access: | https://revistas.ulusofona.pt/index.php/ijfma/article/view/6149 |