The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

Pujasera Melawai is one area in implementing the DKI Jakarta tourism office program. There are many traditional cuisine menus to choose from, one of which is Restaurant XYZ. This study determines the effect of the product, service quality, & customer satisfaction on customer loyalty in Restaura...

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Bibliographic Details
Main Authors: Nurul Fitrianis Naini, Sugeng Santoso, Tanti Stevany Andriani, Unique Gita Claudia, Nurfadillah
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2022-02-01
Series:Journal of Consumer Sciences
Subjects:
loyalty
product
logistic regression
satisfaction
service
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/38680

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