Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers
The current paper deals with metaphorical framing of the COVID-19 pandemic and public response to it in the public and media discourse. Being one of the most dramatic global challenges of the third Millennium, the COVID-19 pandemic spurred transformation in social order, economic/business r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Volgograd State University
2022-05-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Online Access: | https://l.jvolsu.com/index.php/en/component/attachments/download/2560 |
| _version_ | 1797795341694664704 |
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| author | Inna Skrynnikova Tatiana Astafurova |
| author_facet | Inna Skrynnikova Tatiana Astafurova |
| author_sort | Inna Skrynnikova |
| collection | DOAJ |
| description | The current paper deals with metaphorical framing of the COVID-19 pandemic and public response to it in the public and media discourse. Being one of the most dramatic global challenges of the third Millennium, the COVID-19 pandemic spurred transformation in social order, economic/business relationships and dramatic growth in social anxiety and tensions, mistrust and discriminatory measures. It has inevitably found its reflection in language and related discursive practices, which rely heavily on discourse metaphors. When being systematically employed, they affect people's views of events, situations and decisions they subsequently make. The present paper focuses primarily on the COVID-induced discourse changes that create new metaphorical framings and re-shape the familiar ones. The repertoire of elicited discourse metaphors framing the coronavirus discourse communicates the changing combating strategies referred to by the authors as globalist, nationalist and discriminatory. By drawing on specially compiled subcorpus of public and media texts, the paper reveals the conceptual and inferential structure of the concept of the COVID-19 pandemic and discusses the possible implications of activating various pandemic-related frames. The study stresses that the discursive construction of the coronavirus pandemic mirrors the dynamic nature of the pandemic itself as well as the measures to combat the insidious virus taken by national governments, the spread of misinformation and fake news as well as the split in the society and discrimination of certain groups (vaccine deniers/anti-vaxxers). Acknowledging the prevalence of military metaphors in the pandemic-related discourse, the authors claim that metaphorical framing serves as a crucial conceptual tool to communicate the gradual transition from war on COVID-19 to war of vaccines and ultimately to war on out-groups (vaccine deniers, anti-vaxxers). |
| first_indexed | 2024-03-13T03:16:27Z |
| format | Article |
| id | doaj.art-c8da78f0746c4bc1ba474e286df6c534 |
| institution | Directory Open Access Journal |
| issn | 1998-9911 |
| language | English |
| last_indexed | 2024-03-13T03:16:27Z |
| publishDate | 2022-05-01 |
| publisher | Volgograd State University |
| record_format | Article |
| series | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| spelling | doaj.art-c8da78f0746c4bc1ba474e286df6c5342023-06-25T20:43:56ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112022-05-01213614810.15688/jvolsu2.2022.2.11Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-VaxxersInna Skrynnikovahttps://orcid.org/0000-0002-2390-7866Tatiana Astafurovahttps://orcid.org/0000-0002-1299-8109 The current paper deals with metaphorical framing of the COVID-19 pandemic and public response to it in the public and media discourse. Being one of the most dramatic global challenges of the third Millennium, the COVID-19 pandemic spurred transformation in social order, economic/business relationships and dramatic growth in social anxiety and tensions, mistrust and discriminatory measures. It has inevitably found its reflection in language and related discursive practices, which rely heavily on discourse metaphors. When being systematically employed, they affect people's views of events, situations and decisions they subsequently make. The present paper focuses primarily on the COVID-induced discourse changes that create new metaphorical framings and re-shape the familiar ones. The repertoire of elicited discourse metaphors framing the coronavirus discourse communicates the changing combating strategies referred to by the authors as globalist, nationalist and discriminatory. By drawing on specially compiled subcorpus of public and media texts, the paper reveals the conceptual and inferential structure of the concept of the COVID-19 pandemic and discusses the possible implications of activating various pandemic-related frames. The study stresses that the discursive construction of the coronavirus pandemic mirrors the dynamic nature of the pandemic itself as well as the measures to combat the insidious virus taken by national governments, the spread of misinformation and fake news as well as the split in the society and discrimination of certain groups (vaccine deniers/anti-vaxxers). Acknowledging the prevalence of military metaphors in the pandemic-related discourse, the authors claim that metaphorical framing serves as a crucial conceptual tool to communicate the gradual transition from war on COVID-19 to war of vaccines and ultimately to war on out-groups (vaccine deniers, anti-vaxxers).https://l.jvolsu.com/index.php/en/component/attachments/download/2560 |
| spellingShingle | Inna Skrynnikova Tatiana Astafurova Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| title | Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers |
| title_full | Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers |
| title_fullStr | Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers |
| title_full_unstemmed | Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers |
| title_short | Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers |
| title_sort | figurative framing around pandemic discourse from metaphorical wars on coronavirus to wars on anti vaxxers |
| url | https://l.jvolsu.com/index.php/en/component/attachments/download/2560 |
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