Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia

In the current era of competition in the banking industry, customer loyalty is a key factor in the existence of Islamic banks. Not a few research results show that customer loyalty among Islamic banks simultaneously influences the increase in profits of Islamic banks so that they can gain a wider ma...

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Main Authors: Muhammad Arif Fadhillah Lubis, Muthmainnah Muthmainnah
Format: Article
Language:English
Published: Fakultas Agama Islam Universitas Cokroaminoto Yogyakarta 2023-09-01
Series:Ulumuddin
Subjects:
Online Access:https://jurnal.ucy.ac.id/index.php/agama_islam/article/view/1856
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author Muhammad Arif Fadhillah Lubis
Muthmainnah Muthmainnah
author_facet Muhammad Arif Fadhillah Lubis
Muthmainnah Muthmainnah
author_sort Muhammad Arif Fadhillah Lubis
collection DOAJ
description In the current era of competition in the banking industry, customer loyalty is a key factor in the existence of Islamic banks. Not a few research results show that customer loyalty among Islamic banks simultaneously influences the increase in profits of Islamic banks so that they can gain a wider market share. This article aims to examine journal papers that discuss customer loyalty in Islamic banks. This study used the systematic literature review (SLR) method with samples in the form of secondary data from journals that were searched through the Google Scholar database. The research results from the Systematic Literature Review show that the Islamic bank that has been studied the most by researchers is Bank Syariah Indonesia (BSI). The most widely used data collection technique was a questionnaire. The factor that most influences customer loyalty is service quality, followed by customer satisfaction.
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spelling doaj.art-c8ee4e56ab8c4cfa9f74d73d9c964eec2024-04-17T03:05:42ZengFakultas Agama Islam Universitas Cokroaminoto YogyakartaUlumuddin1907-23332685-92112023-09-0113223724810.47200/ulumuddin.v13i2.18561856Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di IndonesiaMuhammad Arif Fadhillah LubisMuthmainnah MuthmainnahIn the current era of competition in the banking industry, customer loyalty is a key factor in the existence of Islamic banks. Not a few research results show that customer loyalty among Islamic banks simultaneously influences the increase in profits of Islamic banks so that they can gain a wider market share. This article aims to examine journal papers that discuss customer loyalty in Islamic banks. This study used the systematic literature review (SLR) method with samples in the form of secondary data from journals that were searched through the Google Scholar database. The research results from the Systematic Literature Review show that the Islamic bank that has been studied the most by researchers is Bank Syariah Indonesia (BSI). The most widely used data collection technique was a questionnaire. The factor that most influences customer loyalty is service quality, followed by customer satisfaction.https://jurnal.ucy.ac.id/index.php/agama_islam/article/view/1856systematic literature reviewcustomer loyaltyislamic banksindonesia
spellingShingle Muhammad Arif Fadhillah Lubis
Muthmainnah Muthmainnah
Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
Ulumuddin
systematic literature review
customer loyalty
islamic banks
indonesia
title Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
title_full Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
title_fullStr Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
title_full_unstemmed Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
title_short Systematic Literature Review Tentang Loyalitas Nasabah Bank Syariah Di Indonesia
title_sort systematic literature review tentang loyalitas nasabah bank syariah di indonesia
topic systematic literature review
customer loyalty
islamic banks
indonesia
url https://jurnal.ucy.ac.id/index.php/agama_islam/article/view/1856
work_keys_str_mv AT muhammadariffadhillahlubis systematicliteraturereviewtentangloyalitasnasabahbanksyariahdiindonesia
AT muthmainnahmuthmainnah systematicliteraturereviewtentangloyalitasnasabahbanksyariahdiindonesia