The Diffusion of Marketing Orientation in a Public Organization:
Many researchers and practitioners have discussed the marketing orientation in various organizations. Although marketing orientation in public organizations is a popular theme, only a limited Japanese city offices have given importance to marketing activities. In this article, we focus on Nagareyama...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/2/38_2018.044/_html/-char/en |