Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

IntroductionWhile public health campaigns disseminated through Twitter have multiple theoretical advantages over other strategies (e.g., a high potential reach and low economic cost), the effectiveness of social networks as facilitators of attitudinal and behavioral changes in the population seems t...

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Bibliographic Details
Main Authors: Mireia Faus, Francisco Alonso, Arash Javadinejad, Sergio A. Useche
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Public Health
Subjects:
public health
communication campaigns
social marketing
evaluation
Twitter
social media
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2022.1045645/full

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