Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków
<p>An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
2015-02-01
|
| Series: | Historia i Polityka |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/czasopisma/index.php/HiP/article/view/5349 |
| _version_ | 1818646616228233216 |
|---|---|
| author | Olena Sherman |
| author_facet | Olena Sherman |
| author_sort | Olena Sherman |
| collection | DOAJ |
| description | <p>An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.</p><p> </p> |
| first_indexed | 2024-12-17T00:49:28Z |
| format | Article |
| id | doaj.art-c9011e4d61fe4d58b90bcbd33bf799c1 |
| institution | Directory Open Access Journal |
| issn | 1899-5160 2391-7652 |
| language | English |
| last_indexed | 2024-12-17T00:49:28Z |
| publishDate | 2015-02-01 |
| publisher | Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika |
| record_format | Article |
| series | Historia i Polityka |
| spelling | doaj.art-c9011e4d61fe4d58b90bcbd33bf799c12022-12-21T22:09:49ZengWydawnictwo Naukowe Uniwersytetu Mikołaja KopernikaHistoria i Polityka1899-51602391-76522015-02-01011 (18)556610.12775/HiP.2014.0054836Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich politykówOlena Sherman0Lwowski Państwowy Uniwersytet Bezpieczeństwa Życia<p>An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.</p><p> </p>https://apcz.umk.pl/czasopisma/index.php/HiP/article/view/5349imagearchetypemythological consciousnesspolitical leaderukrainewizerunekarchetypmitologiczna świadomośćpolityczny liderukraina |
| spellingShingle | Olena Sherman Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków Historia i Polityka image archetype mythological consciousness political leader ukraine wizerunek archetyp mitologiczna świadomość polityczny lider ukraina |
| title | Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków |
| title_full | Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków |
| title_fullStr | Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków |
| title_full_unstemmed | Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków |
| title_short | Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków |
| title_sort | bohater wojownik i panna uzycie archetypow i mitow w stworzeniu wizerunku ukrainskich politykow |
| topic | image archetype mythological consciousness political leader ukraine wizerunek archetyp mitologiczna świadomość polityczny lider ukraina |
| url | https://apcz.umk.pl/czasopisma/index.php/HiP/article/view/5349 |
| work_keys_str_mv | AT olenasherman bohaterwojownikipannauzyciearchetypowimitowwstworzeniuwizerunkuukrainskichpolitykow |