Structure of Relationships Between the University Organizational Image and Student Loyalty

Structure of Relationships Between the University Organizational Image and Student Loyalty

The aim of this research is to contrast an explanatory model of how the perceived organizational image of a university center (faculty) influences its students' loyalty. The data is obtained from a structured survey of students in Spain, obtaining a sample of 224 valid questionnaires. The metho...

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Bibliographic Details
Main Authors: José Álvarez-García, María de la Cruz del Río-Rama, Cristiana Oliveira, Amador Durán-Sánchez
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-07-01
Series:Frontiers in Psychology
Subjects:
organizational image
university
loyalty
satisfaction
S-U identification
higher education
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.727961/full

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