The Politics of Podcasting

Hailed as a revolutionary new transmission technology in 2005, podcasting has to date received relatively little scholarly attention. This essay sets out some basic points of departure for critical analysis of the phenomenon by considering some key aspects of podcasting’s short history. We first ana...

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Bibliographic Details
Main Authors: Ariana Moscote Freire, Michael Brendan Baker, Jeremy Morris, Jonathan Sterne
Format: Article
Language:English
Published: Open Humanities Press 2008-01-01
Series:Fibreculture Journal
Subjects:
Online Access:http://thirteen.fibreculturejournal.org/fcj-087-the-politics-of-podcasting/
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author Ariana Moscote Freire
Michael Brendan Baker
Jeremy Morris
Jonathan Sterne
author_facet Ariana Moscote Freire
Michael Brendan Baker
Jeremy Morris
Jonathan Sterne
author_sort Ariana Moscote Freire
collection DOAJ
description Hailed as a revolutionary new transmission technology in 2005, podcasting has to date received relatively little scholarly attention. This essay sets out some basic points of departure for critical analysis of the phenomenon by considering some key aspects of podcasting’s short history. We first analyse the origins and emergence of the word podcasting among the press and the digerati. We dispute the standard argument that podcasting’s main innovation is a marriage of RSS and Apple’s iPod by presenting podcasting as a practice that arose from a network of actors, technologies and behaviours. In the second section, we discuss how podcasting works and why we need to look beyond distribution to understand its historical emergence. In the third section of the essay, we connect podcasting with the development of affordable and easy-to-use consumer audio production software and hardware, technologies that are necessary (though not sufficient) preconditions for podcasting to offer greater access for audiences and producers than traditional models of broadcasting. We conclude by examining the implicit contrast between “podcasting” and “broadcasting” in order to trouble the commonsensical definition of broadcasting and thereby reopen some basic questions about who is entitled to communicate and by which techniques. While podcasting is neither a complete break from broadcasting nor part of any kind of revolution, it is the realisation of an alternate cultural model of broadcasting. The practice of podcasting thus offers us an opportunity to rethink the connections between broadcasting and other kinds of media practices and to re-examine the political and cultural questions broadcasting presents.
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spelling doaj.art-c90b919e833644619731460c9f6a088b2022-12-22T00:27:13ZengOpen Humanities PressFibreculture Journal1449-14432008-01-0113The Politics of PodcastingAriana Moscote FreireMichael Brendan BakerJeremy MorrisJonathan SterneHailed as a revolutionary new transmission technology in 2005, podcasting has to date received relatively little scholarly attention. This essay sets out some basic points of departure for critical analysis of the phenomenon by considering some key aspects of podcasting’s short history. We first analyse the origins and emergence of the word podcasting among the press and the digerati. We dispute the standard argument that podcasting’s main innovation is a marriage of RSS and Apple’s iPod by presenting podcasting as a practice that arose from a network of actors, technologies and behaviours. In the second section, we discuss how podcasting works and why we need to look beyond distribution to understand its historical emergence. In the third section of the essay, we connect podcasting with the development of affordable and easy-to-use consumer audio production software and hardware, technologies that are necessary (though not sufficient) preconditions for podcasting to offer greater access for audiences and producers than traditional models of broadcasting. We conclude by examining the implicit contrast between “podcasting” and “broadcasting” in order to trouble the commonsensical definition of broadcasting and thereby reopen some basic questions about who is entitled to communicate and by which techniques. While podcasting is neither a complete break from broadcasting nor part of any kind of revolution, it is the realisation of an alternate cultural model of broadcasting. The practice of podcasting thus offers us an opportunity to rethink the connections between broadcasting and other kinds of media practices and to re-examine the political and cultural questions broadcasting presents.http://thirteen.fibreculturejournal.org/fcj-087-the-politics-of-podcasting/podcastingmedia politics
spellingShingle Ariana Moscote Freire
Michael Brendan Baker
Jeremy Morris
Jonathan Sterne
The Politics of Podcasting
Fibreculture Journal
podcasting
media politics
title The Politics of Podcasting
title_full The Politics of Podcasting
title_fullStr The Politics of Podcasting
title_full_unstemmed The Politics of Podcasting
title_short The Politics of Podcasting
title_sort politics of podcasting
topic podcasting
media politics
url http://thirteen.fibreculturejournal.org/fcj-087-the-politics-of-podcasting/
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