Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area
Do different degrees of cleanliness preference affect consumers' choice of daily drinking water at home? The purpose of the present paper is to test the validity of various hypotheses related to this question by analyzing the results of an online survey conducted in the Tokyo area. Cleanliness...
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| Format: | Article |
| Language: | English |
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IWA Publishing
2022-01-01
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| Series: | Journal of Water and Health |
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| Online Access: | http://jwh.iwaponline.com/content/20/1/185 |
| _version_ | 1824045072612589568 |
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| author | Koji Suzuki |
| author_facet | Koji Suzuki |
| author_sort | Koji Suzuki |
| collection | DOAJ |
| description | Do different degrees of cleanliness preference affect consumers' choice of daily drinking water at home? The purpose of the present paper is to test the validity of various hypotheses related to this question by analyzing the results of an online survey conducted in the Tokyo area. Cleanliness has an aspect of personal norm for normalcy of things. Preference of cleanliness can be divided into the following two types. One is orderly cleanliness and the other is aversive cleanliness. Orderly cleanliness is oriented toward the control of impure things, while aversive cleanliness is oriented toward retention of immaculacy. We demonstrate that each of these cleanliness preference is involved in the choice of drinking water in its own way. Our survey results suggest that orderly cleanliness encourages the choice of tap water filtered through water purifier, while aversive cleanliness urges the choice of bottled water. HIGHLIGHTS
Orderly cleanliness urges the choice of tap water filtered through a water purifier.;
Orderly cleanliness urges the choice of bottled water.;
Aversive cleanliness inhibits the choice of untreated tap water.;
Aversive cleanliness urges the choice of bottled water.; |
| first_indexed | 2024-12-23T00:20:53Z |
| format | Article |
| id | doaj.art-c910070ae00641d3a1b2a1212955e41a |
| institution | Directory Open Access Journal |
| issn | 1477-8920 1996-7829 |
| language | English |
| last_indexed | 2024-12-23T00:20:53Z |
| publishDate | 2022-01-01 |
| publisher | IWA Publishing |
| record_format | Article |
| series | Journal of Water and Health |
| spelling | doaj.art-c910070ae00641d3a1b2a1212955e41a2022-12-21T18:07:15ZengIWA PublishingJournal of Water and Health1477-89201996-78292022-01-0120118519210.2166/wh.2021.249249Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo areaKoji Suzuki0 Department of Informatics and Electronics, Daiichi Institute of Technology, Ueno 7-7-4, Taito-ku, Tokyo 100-0005, Japan Do different degrees of cleanliness preference affect consumers' choice of daily drinking water at home? The purpose of the present paper is to test the validity of various hypotheses related to this question by analyzing the results of an online survey conducted in the Tokyo area. Cleanliness has an aspect of personal norm for normalcy of things. Preference of cleanliness can be divided into the following two types. One is orderly cleanliness and the other is aversive cleanliness. Orderly cleanliness is oriented toward the control of impure things, while aversive cleanliness is oriented toward retention of immaculacy. We demonstrate that each of these cleanliness preference is involved in the choice of drinking water in its own way. Our survey results suggest that orderly cleanliness encourages the choice of tap water filtered through water purifier, while aversive cleanliness urges the choice of bottled water. HIGHLIGHTS Orderly cleanliness urges the choice of tap water filtered through a water purifier.; Orderly cleanliness urges the choice of bottled water.; Aversive cleanliness inhibits the choice of untreated tap water.; Aversive cleanliness urges the choice of bottled water.;http://jwh.iwaponline.com/content/20/1/185bottled waterchoice of drinking watercleanliness preferencetap waterwater purifier |
| spellingShingle | Koji Suzuki Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area Journal of Water and Health bottled water choice of drinking water cleanliness preference tap water water purifier |
| title | Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area |
| title_full | Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area |
| title_fullStr | Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area |
| title_full_unstemmed | Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area |
| title_short | Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area |
| title_sort | cleanliness preference behind the choice of drinking water at home an analysis of online survey results in the tokyo area |
| topic | bottled water choice of drinking water cleanliness preference tap water water purifier |
| url | http://jwh.iwaponline.com/content/20/1/185 |
| work_keys_str_mv | AT kojisuzuki cleanlinesspreferencebehindthechoiceofdrinkingwaterathomeananalysisofonlinesurveyresultsinthetokyoarea |