Women Participation in Rural Tourism: A Case of Ella, Sri Lanka

Tourism industry is one of sectors that have potential to develop and grow in the next few years in Sri Lanka. According to Tourism Development Strategy of Sri Lanka, tourism industry is expected to be the largest foreign exchange earner by 2024. The principal focus of this study was to explore majo...

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Main Authors: Chamika Rasanjali, Pathmanathan Sivashankar, Rohana P. Mahaliyanaarachchi
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2021-12-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
Subjects:
Online Access:https://journal.umy.ac.id/index.php/ag/article/view/11294
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author Chamika Rasanjali
Pathmanathan Sivashankar
Rohana P. Mahaliyanaarachchi
author_facet Chamika Rasanjali
Pathmanathan Sivashankar
Rohana P. Mahaliyanaarachchi
author_sort Chamika Rasanjali
collection DOAJ
description Tourism industry is one of sectors that have potential to develop and grow in the next few years in Sri Lanka. According to Tourism Development Strategy of Sri Lanka, tourism industry is expected to be the largest foreign exchange earner by 2024. The principal focus of this study was to explore major factors that affect women’s participation and non-participation in the hospitality industry in Ella DS division Sri Lanka. The study used a deductive approach, and primary data were collected through a self-administered structured questionnaire. Samples were 60 women, consisting of thirty women involved in the hospitality industry and thirty women of the non-hospitality industry, randomly selected. Results were analyzed using descriptive statistics and inferential statistics.  The results found that the differences in language skills and problem-solving had the most significant effect on women’s participation in hospitality industry. Besides, childcare responsibility and lack of experience were affected women’s involvement in this industry. The results also showed that most of the non-hospitality workers have language barriers (33.3%), lack of knowledge about tourism industry (23.3%), and lack of opportunities to engage in tourism work (13.3%). Based on the results, 53.3% of 30 non-hospitality workers had an idea to be involved in tourism and hospitality industry in the future, while the remaining 46.6% had no idea to be involved.
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spelling doaj.art-c93d4ab74246467bbab384db96473bfe2022-12-21T19:23:05ZengUniversitas Muhammadiyah YogyakartaAgraris: Journal of Agribusiness and Rural Development Research2407-814X2527-92382021-12-017225626910.18196/agraris.v7i2.112945516Women Participation in Rural Tourism: A Case of Ella, Sri LankaChamika Rasanjali0Pathmanathan Sivashankar1Rohana P. Mahaliyanaarachchi2Department of Agribusiness Management, Sabaragamuwa University of Sri Lanka, Sri LankaDepartment of Agribusiness Management, Sabaragamuwa University of Sri Lanka, Sri LankaDepartment of Agribusiness Management, Sabaragamuwa University of Sri Lanka, Sri LankaTourism industry is one of sectors that have potential to develop and grow in the next few years in Sri Lanka. According to Tourism Development Strategy of Sri Lanka, tourism industry is expected to be the largest foreign exchange earner by 2024. The principal focus of this study was to explore major factors that affect women’s participation and non-participation in the hospitality industry in Ella DS division Sri Lanka. The study used a deductive approach, and primary data were collected through a self-administered structured questionnaire. Samples were 60 women, consisting of thirty women involved in the hospitality industry and thirty women of the non-hospitality industry, randomly selected. Results were analyzed using descriptive statistics and inferential statistics.  The results found that the differences in language skills and problem-solving had the most significant effect on women’s participation in hospitality industry. Besides, childcare responsibility and lack of experience were affected women’s involvement in this industry. The results also showed that most of the non-hospitality workers have language barriers (33.3%), lack of knowledge about tourism industry (23.3%), and lack of opportunities to engage in tourism work (13.3%). Based on the results, 53.3% of 30 non-hospitality workers had an idea to be involved in tourism and hospitality industry in the future, while the remaining 46.6% had no idea to be involved.https://journal.umy.ac.id/index.php/ag/article/view/11294barriersgenderglass ceilinghospitalityrural tourismwomen employability
spellingShingle Chamika Rasanjali
Pathmanathan Sivashankar
Rohana P. Mahaliyanaarachchi
Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
Agraris: Journal of Agribusiness and Rural Development Research
barriers
gender
glass ceiling
hospitality
rural tourism
women employability
title Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
title_full Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
title_fullStr Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
title_full_unstemmed Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
title_short Women Participation in Rural Tourism: A Case of Ella, Sri Lanka
title_sort women participation in rural tourism a case of ella sri lanka
topic barriers
gender
glass ceiling
hospitality
rural tourism
women employability
url https://journal.umy.ac.id/index.php/ag/article/view/11294
work_keys_str_mv AT chamikarasanjali womenparticipationinruraltourismacaseofellasrilanka
AT pathmanathansivashankar womenparticipationinruraltourismacaseofellasrilanka
AT rohanapmahaliyanaarachchi womenparticipationinruraltourismacaseofellasrilanka