Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model

Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model

This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we defined the importance of fourteen attributes rele...

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Bibliographic Details
Main Authors: Alexandre Costa Henriques, Thiago Barros Murari, Jennifer Callans, Alexandre Maguino Pinheiro Silva, Antonio Lopes Apolinario, Ingrid Winkler
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Big Data and Cognitive Computing
Subjects:
virtual car clinic
marketing research
virtual reality
consumer experience
automotive industry
industry 4.0
Online Access:https://www.mdpi.com/2504-2289/6/2/45

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