Ouverture de ‘Market-Driven Management’
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2001-12-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9122 |
| _version_ | 1818974460393291776 |
|---|---|
| author | Jean-Jacques Lambin Silvio M. Brondoni |
| author_facet | Jean-Jacques Lambin Silvio M. Brondoni |
| author_sort | Jean-Jacques Lambin |
| collection | DOAJ |
| description | Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corporate intangible assets (corporate culture, information system and brand equity).
In over-supply, market-driven orientation configures a policy of long-term corporate development, where the competitive constraints of cost compare themselves with the primary goal of meeting demand.
The over-supply outlines new logics of competition, with a profound rethinking of the theories of management and marketing.
In today's international dominance of over-supply, the strategies of ‘hyper-competition’ are based on the assumption that a business is highly profitable only for firms that shape innovation and create ‘demand bubbles’. |
| first_indexed | 2024-12-20T15:40:25Z |
| format | Article |
| id | doaj.art-c97508e7aacd4ab4bd7277debc7911dd |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-12-20T15:40:25Z |
| publishDate | 2001-12-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-c97508e7aacd4ab4bd7277debc7911dd2022-12-21T19:35:14ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192001-12-01211110.4468/2001.2.01ouverture10Ouverture de ‘Market-Driven Management’Jean-Jacques LambinSilvio M. BrondoniOver-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corporate intangible assets (corporate culture, information system and brand equity). In over-supply, market-driven orientation configures a policy of long-term corporate development, where the competitive constraints of cost compare themselves with the primary goal of meeting demand. The over-supply outlines new logics of competition, with a profound rethinking of the theories of management and marketing. In today's international dominance of over-supply, the strategies of ‘hyper-competition’ are based on the assumption that a business is highly profitable only for firms that shape innovation and create ‘demand bubbles’.https://symphonya.unicusano.it/index.php/sym/article/view/9122market-driven managementover-supplycompetitionglobal corporationsglobal markets |
| spellingShingle | Jean-Jacques Lambin Silvio M. Brondoni Ouverture de ‘Market-Driven Management’ Symphonya market-driven management over-supply competition global corporations global markets |
| title | Ouverture de ‘Market-Driven Management’ |
| title_full | Ouverture de ‘Market-Driven Management’ |
| title_fullStr | Ouverture de ‘Market-Driven Management’ |
| title_full_unstemmed | Ouverture de ‘Market-Driven Management’ |
| title_short | Ouverture de ‘Market-Driven Management’ |
| title_sort | ouverture de market driven management |
| topic | market-driven management over-supply competition global corporations global markets |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/9122 |
| work_keys_str_mv | AT jeanjacqueslambin ouverturedemarketdrivenmanagement AT silviombrondoni ouverturedemarketdrivenmanagement |