Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state

This study was put together to examine the influence of TAM (Technology Acceptance Model) extension model on customer adoption of e-banking practice in Lagos state. Furthermore, to capture the extended model four (4) elements of innovation characteristics namely innovation relative advantage, innova...

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Main Authors: LADIPO, Patrick, DIXON-OGBECHI, Bolajoko, ENYINNAYA, Nnenna, AKEKE, Olushola
Format: Article
Language:English
Published: Technical University of Moldova 2021-09-01
Series:Journal of Social Sciences
Subjects:
Online Access:https://jss.utm.md/wp-content/uploads/sites/21/2021/09/JSS-3-2021_10.52326jss.utm_.2021.43.13.pdf
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author LADIPO, Patrick
DIXON-OGBECHI, Bolajoko
ENYINNAYA, Nnenna
AKEKE, Olushola
author_facet LADIPO, Patrick
DIXON-OGBECHI, Bolajoko
ENYINNAYA, Nnenna
AKEKE, Olushola
author_sort LADIPO, Patrick
collection DOAJ
description This study was put together to examine the influence of TAM (Technology Acceptance Model) extension model on customer adoption of e-banking practice in Lagos state. Furthermore, to capture the extended model four (4) elements of innovation characteristics namely innovation relative advantage, innovation complexity, innovation compatibility and innovation information were added into original TAM model to determine their relationship with customer adoption. The study utilized descriptive research design and collected data through cross-sectional survey method. Validated questionnaires of four hundred copies were given to the needed respondents and the data collected were analyzed using both descriptive and inferential statistical tools. Results revealed a substantial relationship between the dimensions of TAM extension model and customer adoption. The study recommends that an innovation will do very well if the innovation is made to capture all the variables investigated in this study to ensure rapid diffusion/adoption of the innovation for the whole process to be successful.
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spelling doaj.art-c9778df59b2a45adbb959519c872759b2023-07-26T09:56:23ZengTechnical University of MoldovaJournal of Social Sciences2587-34902587-35042021-09-01IV3124138https://doi.org/10.52326/jss.utm.2021.4(3).13Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos stateLADIPO, Patrick0https://orcid.org/0000-0003-0420-9760DIXON-OGBECHI, Bolajoko1https://orcid.org/0000-0002-7606-1761ENYINNAYA, Nnenna2https://orcid.org/0000-0002-3815-4844AKEKE, Olushola3https://orcid.org/0000-0003-2877-4801University of Lagos, University Road, Akoka, Yaba, Lagos, NigeriaUniversity of Lagos, University Road, Akoka, Yaba, Lagos, NigeriaUniversity of Lagos, University Road, Akoka, Yaba, Lagos, NigeriaUniversity of Lagos, University Road, Akoka, Yaba, Lagos, NigeriaThis study was put together to examine the influence of TAM (Technology Acceptance Model) extension model on customer adoption of e-banking practice in Lagos state. Furthermore, to capture the extended model four (4) elements of innovation characteristics namely innovation relative advantage, innovation complexity, innovation compatibility and innovation information were added into original TAM model to determine their relationship with customer adoption. The study utilized descriptive research design and collected data through cross-sectional survey method. Validated questionnaires of four hundred copies were given to the needed respondents and the data collected were analyzed using both descriptive and inferential statistical tools. Results revealed a substantial relationship between the dimensions of TAM extension model and customer adoption. The study recommends that an innovation will do very well if the innovation is made to capture all the variables investigated in this study to ensure rapid diffusion/adoption of the innovation for the whole process to be successful.https://jss.utm.md/wp-content/uploads/sites/21/2021/09/JSS-3-2021_10.52326jss.utm_.2021.43.13.pdfinnovation relative advantageinnovation complexityinnovation compatibilityinnovation informationcustomer adoption
spellingShingle LADIPO, Patrick
DIXON-OGBECHI, Bolajoko
ENYINNAYA, Nnenna
AKEKE, Olushola
Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
Journal of Social Sciences
innovation relative advantage
innovation complexity
innovation compatibility
innovation information
customer adoption
title Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
title_full Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
title_fullStr Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
title_full_unstemmed Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
title_short Influence of Technology Acceptance Model (TAM) on customer adoption of e-banking practice in Lagos state
title_sort influence of technology acceptance model tam on customer adoption of e banking practice in lagos state
topic innovation relative advantage
innovation complexity
innovation compatibility
innovation information
customer adoption
url https://jss.utm.md/wp-content/uploads/sites/21/2021/09/JSS-3-2021_10.52326jss.utm_.2021.43.13.pdf
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