Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach
In this study we identify potential associations between people’s personality (utilizing the popular Big Five personality model) and measurable Facebook activities such as number of likes received, number of posts, number of comments on posts. Extant literature suggests that personality can be manif...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2018-11-01
|
| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | http://jthsm.gr/vol4iss2/4-2-2.pdf |
| _version_ | 1828813857537130496 |
|---|---|
| author | Nikolaos Misirlis George Lekakos Maro Vlachopoulou |
| author_facet | Nikolaos Misirlis George Lekakos Maro Vlachopoulou |
| author_sort | Nikolaos Misirlis |
| collection | DOAJ |
| description | In this study we identify potential associations between people’s personality (utilizing the popular Big Five personality model) and measurable Facebook activities such as number of likes received, number of posts, number of comments on posts. Extant literature suggests that personality can be manifested through different features of the Facebook profiles but under an implicit assumption that those users may belong in a single psychographic group. However, it has been shown that people may share characteristics, common acts and behaviors of more than one psychographic group. In this study we aim to address limitations of previous studies, by adopting a fuzzy set approach which is capable to handle users’ membership in multiple psychographic groups. Furthermore, fsQCA offers equifinality, which means that research can end up to the same outcome, beginning from different initial combinations of data. The work presented here provides empirical evidence concerning the association between Facebook activities and users' personalities in a novel way indicating the significance of this relationship and providing alternative combinations that lead to the same output. Furthermore, it paves the ground towards predicting social platforms' measurements, other than Facebook, relying on users' personalities, using the same technique but on different fields of study and social media platforms. |
| first_indexed | 2024-12-12T10:11:38Z |
| format | Article |
| id | doaj.art-c98cb854fc814d28a0a01095e05c8687 |
| institution | Directory Open Access Journal |
| issn | 2529-1947 2529-1947 |
| language | English |
| last_indexed | 2024-12-12T10:11:38Z |
| publishDate | 2018-11-01 |
| publisher | International Hellenic University |
| record_format | Article |
| series | Journal of Tourism, Heritage & Services Marketing |
| spelling | doaj.art-c98cb854fc814d28a0a01095e05c86872022-12-22T00:27:47ZengInternational Hellenic UniversityJournal of Tourism, Heritage & Services Marketing2529-19472529-19472018-11-0142101610.5281/zenodo.1490360Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets ApproachNikolaos Misirlis0George Lekakos1Maro Vlachopoulou2University of MacedoniaAthens University of Economics and BusinessUniversity of MacedoniaIn this study we identify potential associations between people’s personality (utilizing the popular Big Five personality model) and measurable Facebook activities such as number of likes received, number of posts, number of comments on posts. Extant literature suggests that personality can be manifested through different features of the Facebook profiles but under an implicit assumption that those users may belong in a single psychographic group. However, it has been shown that people may share characteristics, common acts and behaviors of more than one psychographic group. In this study we aim to address limitations of previous studies, by adopting a fuzzy set approach which is capable to handle users’ membership in multiple psychographic groups. Furthermore, fsQCA offers equifinality, which means that research can end up to the same outcome, beginning from different initial combinations of data. The work presented here provides empirical evidence concerning the association between Facebook activities and users' personalities in a novel way indicating the significance of this relationship and providing alternative combinations that lead to the same output. Furthermore, it paves the ground towards predicting social platforms' measurements, other than Facebook, relying on users' personalities, using the same technique but on different fields of study and social media platforms.http://jthsm.gr/vol4iss2/4-2-2.pdfbig fivefsQCAFacebookpersonality traitsFacebook measurements |
| spellingShingle | Nikolaos Misirlis George Lekakos Maro Vlachopoulou Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach Journal of Tourism, Heritage & Services Marketing big five fsQCA personality traits Facebook measurements |
| title | Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach |
| title_full | Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach |
| title_fullStr | Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach |
| title_full_unstemmed | Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach |
| title_short | Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach |
| title_sort | associating facebook measurable activities with personality traits a fuzzy sets approach |
| topic | big five fsQCA personality traits Facebook measurements |
| url | http://jthsm.gr/vol4iss2/4-2-2.pdf |
| work_keys_str_mv | AT nikolaosmisirlis associatingfacebookmeasurableactivitieswithpersonalitytraitsafuzzysetsapproach AT georgelekakos associatingfacebookmeasurableactivitieswithpersonalitytraitsafuzzysetsapproach AT marovlachopoulou associatingfacebookmeasurableactivitieswithpersonalitytraitsafuzzysetsapproach |