Satisfaction of short-term rental customers: empirical study in Portugal
This study has three specific objectives: to analyse the association between the characteristics of the accommodation and the satisfaction of short-term rental customers; to analyse whether customer satisfaction is associated with them recommending the accommodation; and to analyse which satisfactio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2021-10-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/14289 |
| Summary: | This study has three specific objectives: to analyse the association between the characteristics of the accommodation and the satisfaction of short-term rental customers; to analyse whether customer satisfaction is associated with them recommending the accommodation; and to analyse which satisfaction dimensions most influence the overall satisfaction of short-term rental customers. Data collection was carried out through an online survey aimed at individuals residing in Portugal, who stayed overnight in a short-term rental accommodation within the national territory. One thousand valid inquiries were collected. The results suggest the following as main contributions: the demonstration that the type of accommodation and the neighbourhood are associated with the satisfaction of short-term rental customers; the validation of the importance of customer satisfaction in terms of them recommending the accommodation; the identification of the importance of the various satisfaction dimensions as determinants of the overall satisfaction of the short-term rental customer. |
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| ISSN: | 1648-0627 1822-4202 |