MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness)....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2009-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/80 |
| _version_ | 1818295240427044864 |
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| author | Thelma Rocha José Cláudio Terra |
| author_facet | Thelma Rocha José Cláudio Terra |
| author_sort | Thelma Rocha |
| collection | DOAJ |
| description | This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness). A positive correlation between the level of global integration and the intensity of knowledge transfer was statistically confirmed and the main mechanisms of knowledge transfer were also revealed. Some widely accepted theories about knowledge transfer in MNCs were empirically confirmed. Finally, this study provided the opportunity to develop several specific insights about knowledge transfer in marketing in the Brazilian context. |
| first_indexed | 2024-12-13T03:44:30Z |
| format | Article |
| id | doaj.art-c9acd33266d640e5b0ae409bc01bb829 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-13T03:44:30Z |
| publishDate | 2009-03-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-c9acd33266d640e5b0ae409bc01bb8292022-12-22T00:00:51ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652009-03-0141203910.18568/1980-4865.4120-3977MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiariesThelma Rocha0José Cláudio Terra1ESPMTerraForumThis paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness). A positive correlation between the level of global integration and the intensity of knowledge transfer was statistically confirmed and the main mechanisms of knowledge transfer were also revealed. Some widely accepted theories about knowledge transfer in MNCs were empirically confirmed. Finally, this study provided the opportunity to develop several specific insights about knowledge transfer in marketing in the Brazilian context.https://internext.espm.br/internext/article/view/80knowledge transferglobal integrationbrazilian subsidiaries. |
| spellingShingle | Thelma Rocha José Cláudio Terra MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries Internext: Revista Eletrônica de Negócios Internacionais knowledge transfer global integration brazilian subsidiaries. |
| title | MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries |
| title_full | MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries |
| title_fullStr | MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries |
| title_full_unstemmed | MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries |
| title_short | MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries |
| title_sort | mnc knowledge transfer global integration and local responsiveness in brazilian subsidiaries |
| topic | knowledge transfer global integration brazilian subsidiaries. |
| url | https://internext.espm.br/internext/article/view/80 |
| work_keys_str_mv | AT thelmarocha mncknowledgetransferglobalintegrationandlocalresponsivenessinbraziliansubsidiaries AT joseclaudioterra mncknowledgetransferglobalintegrationandlocalresponsivenessinbraziliansubsidiaries |