Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions

From looking up at a skyscraper to the Grand Canyon’s vastness, you may have experienced awe in one way or another. Awe is experienced when one encounters something greater or more powerful than themselves and is associated with prosocial behavior through a diminishment of self-importance. In design...

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Main Authors: Jialin Ke, JungKyoon Yoon
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Multimodal Technologies and Interaction
Subjects:
Online Access:https://www.mdpi.com/2414-4088/4/4/82
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author Jialin Ke
JungKyoon Yoon
author_facet Jialin Ke
JungKyoon Yoon
author_sort Jialin Ke
collection DOAJ
description From looking up at a skyscraper to the Grand Canyon’s vastness, you may have experienced awe in one way or another. Awe is experienced when one encounters something greater or more powerful than themselves and is associated with prosocial behavior through a diminishment of self-importance. In design research, most studies on awe have been conducted in lab conditions by using technologies such as virtual reality because of its efficiency to simulate typical awe-stimulating conditions (e.g., nature scenes). While useful in inducing awe and assessing its effects on users, they give little guidance about how design can deliberately evoke awe. Most attempts focus on the response of awe instead of its eliciting conditions. With an aim to support designers to facilitate awe, this paper explores design strategies to evoke awe. Based on appraisal theory, the cause of awe was formulated, and its relevance to designing for awe was investigated. The conditions that underlie awe in design were explored through a survey in which participants reported 150 awe experiences, resulting in six design strategies. The paper describes these strategies and discusses how they can be used in a design process, giving attention to addressing the experiential value of awe.
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spelling doaj.art-c9db2ddca3b2492fb5df08a71b6501482023-11-20T22:06:04ZengMDPI AGMultimodal Technologies and Interaction2414-40882020-11-01448210.3390/mti4040082Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product InteractionsJialin Ke0JungKyoon Yoon1Department of Design + Environmental Analysis, Cornell University, Ithaca, NY 14853, USADepartment of Design + Environmental Analysis, Cornell University, Ithaca, NY 14853, USAFrom looking up at a skyscraper to the Grand Canyon’s vastness, you may have experienced awe in one way or another. Awe is experienced when one encounters something greater or more powerful than themselves and is associated with prosocial behavior through a diminishment of self-importance. In design research, most studies on awe have been conducted in lab conditions by using technologies such as virtual reality because of its efficiency to simulate typical awe-stimulating conditions (e.g., nature scenes). While useful in inducing awe and assessing its effects on users, they give little guidance about how design can deliberately evoke awe. Most attempts focus on the response of awe instead of its eliciting conditions. With an aim to support designers to facilitate awe, this paper explores design strategies to evoke awe. Based on appraisal theory, the cause of awe was formulated, and its relevance to designing for awe was investigated. The conditions that underlie awe in design were explored through a survey in which participants reported 150 awe experiences, resulting in six design strategies. The paper describes these strategies and discusses how they can be used in a design process, giving attention to addressing the experiential value of awe.https://www.mdpi.com/2414-4088/4/4/82design for emotionpositive emotionaweappraisal theorydesign strategysubjective experience
spellingShingle Jialin Ke
JungKyoon Yoon
Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
Multimodal Technologies and Interaction
design for emotion
positive emotion
awe
appraisal theory
design strategy
subjective experience
title Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
title_full Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
title_fullStr Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
title_full_unstemmed Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
title_short Design for Breathtaking Experiences: An Exploration of Design Strategies to Evoke Awe in Human–Product Interactions
title_sort design for breathtaking experiences an exploration of design strategies to evoke awe in human product interactions
topic design for emotion
positive emotion
awe
appraisal theory
design strategy
subjective experience
url https://www.mdpi.com/2414-4088/4/4/82
work_keys_str_mv AT jialinke designforbreathtakingexperiencesanexplorationofdesignstrategiestoevokeaweinhumanproductinteractions
AT jungkyoonyoon designforbreathtakingexperiencesanexplorationofdesignstrategiestoevokeaweinhumanproductinteractions