Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data
Personal data has become an important resource in today’s market and in platform business models. In fact, the essence of many platform business models is to create value for an individual by offering a free service and to capture value by collecting and selling collected data. In this study, we ana...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universidade do Porto, Faculdade de Engenharia (FEUP)
2022-12-01
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| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/714 |
| _version_ | 1797633162763829248 |
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| author | Laura Kemppainen Minna Pikkarainen Timo Koivumäki Yueqiang Xu |
| author_facet | Laura Kemppainen Minna Pikkarainen Timo Koivumäki Yueqiang Xu |
| author_sort | Laura Kemppainen |
| collection | DOAJ |
| description | Personal data has become an important resource in today’s market and in platform business models. In fact, the essence of many platform business models is to create value for an individual by offering a free service and to capture value by collecting and selling collected data. In this study, we analyse the drivers for platform business model innovation in the context of personal data used in the healthcare sector. Platform business models are shaped and designed with respect to the internal and external drivers in the market. However, few studies have increased our understanding of the drivers for platform business model innovation. For that, we conducted an exploratory study for five personal data platform providers that enable individuals to control the use of their personal data in digital services by interviewing the personal data platform providers and using company presentation material. The findings show that by adopting a human-centred approach to personal data, giving control over data to the individual, personal data platform providers change how value is created and captured. This research has managerial implications and contributes to the business model innovation literature by extending the current knowledge about drivers for personal data-based platform business model innovation in the healthcare sector. |
| first_indexed | 2024-03-11T11:50:09Z |
| format | Article |
| id | doaj.art-c9ea07ea9cd94e4cb338a3c826307cc8 |
| institution | Directory Open Access Journal |
| issn | 2183-0606 |
| language | English |
| last_indexed | 2024-03-11T11:50:09Z |
| publishDate | 2022-12-01 |
| publisher | Universidade do Porto, Faculdade de Engenharia (FEUP) |
| record_format | Article |
| series | Journal of Innovation Management |
| spelling | doaj.art-c9ea07ea9cd94e4cb338a3c826307cc82023-11-09T10:39:24ZengUniversidade do Porto, Faculdade de Engenharia (FEUP)Journal of Innovation Management2183-06062022-12-01103467410.24840/2183-0606_010.003_0003568Drivers for Platform Business Model Innovation: Individuals in Control over their Personal DataLaura Kemppainen0Minna Pikkarainen1Timo Koivumäki2Yueqiang Xu3Martti Ahtisaari Institute, Oulu Business School, University of Oulu, FinlandMartti Ahtisaari Institute, Oulu Business School, Research Unit of Medical Imaging, Physics and Technology, University of Oulu, Finland; VTT, Technical Research Centre of FinlandMartti Ahtisaari Institute, Oulu Business School, University of Oulu, FinlandMartti Ahtisaari Institute, Oulu Business School; M3S, Empirical Software Engineering on Software, Systems, and Services, Faculty of Information Technology and Electrical Engineering University of Oulu, FinlandPersonal data has become an important resource in today’s market and in platform business models. In fact, the essence of many platform business models is to create value for an individual by offering a free service and to capture value by collecting and selling collected data. In this study, we analyse the drivers for platform business model innovation in the context of personal data used in the healthcare sector. Platform business models are shaped and designed with respect to the internal and external drivers in the market. However, few studies have increased our understanding of the drivers for platform business model innovation. For that, we conducted an exploratory study for five personal data platform providers that enable individuals to control the use of their personal data in digital services by interviewing the personal data platform providers and using company presentation material. The findings show that by adopting a human-centred approach to personal data, giving control over data to the individual, personal data platform providers change how value is created and captured. This research has managerial implications and contributes to the business model innovation literature by extending the current knowledge about drivers for personal data-based platform business model innovation in the healthcare sector.https://journalsojs3.fe.up.pt/index.php/jim/article/view/714business model innovationpersonal datadigital platformdriverhealthcare |
| spellingShingle | Laura Kemppainen Minna Pikkarainen Timo Koivumäki Yueqiang Xu Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data Journal of Innovation Management business model innovation personal data digital platform driver healthcare |
| title | Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data |
| title_full | Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data |
| title_fullStr | Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data |
| title_full_unstemmed | Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data |
| title_short | Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data |
| title_sort | drivers for platform business model innovation individuals in control over their personal data |
| topic | business model innovation personal data digital platform driver healthcare |
| url | https://journalsojs3.fe.up.pt/index.php/jim/article/view/714 |
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