The effect of strategic flexibility configurations on product innovation
Purpose - The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodolog...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2018-06-01
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| Series: | European Journal of Management and Business Economics |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/EJMBE-02-2018-0028 |
| _version_ | 1818914332717613056 |
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| author | Aydin Beraha Dursun Bingol Ela Ozkan-Canbolat Nina Szczygiel |
| author_facet | Aydin Beraha Dursun Bingol Ela Ozkan-Canbolat Nina Szczygiel |
| author_sort | Aydin Beraha |
| collection | DOAJ |
| description | Purpose - The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodology/approach - The study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas. Findings - The findings of this study indicate that marketing flexibility has a key role in product innovation. Research limitations/implications - A limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation. Practical implications - The required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage. Social implications - A pressure for flexibility leads companies to modify their organizational structure, processes, and resources. Originality/value - The environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions. |
| first_indexed | 2024-12-19T23:44:42Z |
| format | Article |
| id | doaj.art-c9f3f4959ce143e28818e6aeea6b073b |
| institution | Directory Open Access Journal |
| issn | 2444-8451 2444-8494 |
| language | English |
| last_indexed | 2024-12-19T23:44:42Z |
| publishDate | 2018-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | European Journal of Management and Business Economics |
| spelling | doaj.art-c9f3f4959ce143e28818e6aeea6b073b2022-12-21T20:01:20ZengEmerald PublishingEuropean Journal of Management and Business Economics2444-84512444-84942018-06-0127212914010.1108/EJMBE-02-2018-0028608008The effect of strategic flexibility configurations on product innovationAydin Beraha0Dursun Bingol1Ela Ozkan-Canbolat2Nina Szczygiel3Faculty of Economics and Administrative Sciences, Cankiri Karatekin University, Cankiri, TurkeyBusiness Administration, University of Turkish Aeronautical Association, Ankara, TurkeyBusiness Administration, Cankiri Karatekin University, Cankiri, TurkeyEconomics, Management, Industrial Engineering and Tourism, University of Aveiro, Aveiro, PortugalPurpose - The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodology/approach - The study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas. Findings - The findings of this study indicate that marketing flexibility has a key role in product innovation. Research limitations/implications - A limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation. Practical implications - The required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage. Social implications - A pressure for flexibility leads companies to modify their organizational structure, processes, and resources. Originality/value - The environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions.https://www.emeraldinsight.com/doi/pdfplus/10.1108/EJMBE-02-2018-0028Product innovationStrategic flexibilityConfiguration approachFuzzy-set qualitative comparative analysis |
| spellingShingle | Aydin Beraha Dursun Bingol Ela Ozkan-Canbolat Nina Szczygiel The effect of strategic flexibility configurations on product innovation European Journal of Management and Business Economics Product innovation Strategic flexibility Configuration approach Fuzzy-set qualitative comparative analysis |
| title | The effect of strategic flexibility configurations on product innovation |
| title_full | The effect of strategic flexibility configurations on product innovation |
| title_fullStr | The effect of strategic flexibility configurations on product innovation |
| title_full_unstemmed | The effect of strategic flexibility configurations on product innovation |
| title_short | The effect of strategic flexibility configurations on product innovation |
| title_sort | effect of strategic flexibility configurations on product innovation |
| topic | Product innovation Strategic flexibility Configuration approach Fuzzy-set qualitative comparative analysis |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/EJMBE-02-2018-0028 |
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