The effect of strategic flexibility configurations on product innovation
Purpose - The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodolog...
Main Authors: | Aydin Beraha, Dursun Bingol, Ela Ozkan-Canbolat, Nina Szczygiel |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2018-06-01
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Series: | European Journal of Management and Business Economics |
Subjects: | |
Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/EJMBE-02-2018-0028 |
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