Effect of Strategic Change on Performance of Media Firms in Nairobi Kenya
Purpose: Given the rapidly evolving media landscape in Nairobi, Kenya, which presents a unique opportunity to explore the impact of strategic change on organizational performance, this study addresses the effectiveness of various change strategies thereby offering valuable insights for media manage...
| Main Authors: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
CSRC Publishing
2024-09-01
|
| Colecção: | Journal of Business and Social Review in Emerging Economies |
| Assuntos: | |
| Acesso em linha: | https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/3073 |