Motivation of travelers for participation in wine tourism in Serbia
The aim of this paper is to investigate the motives of tourists for participating in wine tourism in Serbia. The research was conducted using the survey method. From the total number of sent questionnaires, there was received 160 fully completed ones. Results of the research show that the most impor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2016-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604237S.pdf |
| _version_ | 1811325680687775744 |
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| author | Sekulić Dejan Mandarić Marija Milovanović Vesna |
| author_facet | Sekulić Dejan Mandarić Marija Milovanović Vesna |
| author_sort | Sekulić Dejan |
| collection | DOAJ |
| description | The aim of this paper is to investigate the motives of tourists for participating in wine tourism in Serbia. The research was conducted using the survey method. From the total number of sent questionnaires, there was received 160 fully completed ones. Results of the research show that the most important motives for the inclusion of tourists to the wine tourism are: wine tasting, trying different sorts of wines, visiting wineries, getting information about wine and its production and organization of the trip. Wine tourists showed a high degree of readiness to visit wineries that produce their favorite wine. Secondary motives of wine tourists are: participating in the production of wine, visiting shops that sell local products and meeting people with similar interests. Motivation of tourists is the driving force that affects their intention to visit a wine destination and take part in wine tourism. On the other hand, barriers such as free time, distance of wine regions and financial expenditure do not significantly affect the motivation and future behavior of wine tourists. |
| first_indexed | 2024-04-13T14:38:11Z |
| format | Article |
| id | doaj.art-ca05a7584ec14b0e81a37a615f36343c |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-04-13T14:38:11Z |
| publishDate | 2016-01-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-ca05a7584ec14b0e81a37a615f36343c2022-12-22T02:42:59ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532016-01-016341237125210.5937/ekoPolj1604237S0352-34621604237SMotivation of travelers for participation in wine tourism in SerbiaSekulić Dejan0Mandarić Marija1Milovanović Vesna2University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka BanjaUniversity of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka BanjaUniversity of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka BanjaThe aim of this paper is to investigate the motives of tourists for participating in wine tourism in Serbia. The research was conducted using the survey method. From the total number of sent questionnaires, there was received 160 fully completed ones. Results of the research show that the most important motives for the inclusion of tourists to the wine tourism are: wine tasting, trying different sorts of wines, visiting wineries, getting information about wine and its production and organization of the trip. Wine tourists showed a high degree of readiness to visit wineries that produce their favorite wine. Secondary motives of wine tourists are: participating in the production of wine, visiting shops that sell local products and meeting people with similar interests. Motivation of tourists is the driving force that affects their intention to visit a wine destination and take part in wine tourism. On the other hand, barriers such as free time, distance of wine regions and financial expenditure do not significantly affect the motivation and future behavior of wine tourists.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604237S.pdfmotivationwine tourismwine roadsbarriers |
| spellingShingle | Sekulić Dejan Mandarić Marija Milovanović Vesna Motivation of travelers for participation in wine tourism in Serbia Ekonomika Poljoprivrede (1979) motivation wine tourism wine roads barriers |
| title | Motivation of travelers for participation in wine tourism in Serbia |
| title_full | Motivation of travelers for participation in wine tourism in Serbia |
| title_fullStr | Motivation of travelers for participation in wine tourism in Serbia |
| title_full_unstemmed | Motivation of travelers for participation in wine tourism in Serbia |
| title_short | Motivation of travelers for participation in wine tourism in Serbia |
| title_sort | motivation of travelers for participation in wine tourism in serbia |
| topic | motivation wine tourism wine roads barriers |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621604237S.pdf |
| work_keys_str_mv | AT sekulicdejan motivationoftravelersforparticipationinwinetourisminserbia AT mandaricmarija motivationoftravelersforparticipationinwinetourisminserbia AT milovanovicvesna motivationoftravelersforparticipationinwinetourisminserbia |