Using the novelty’s semantics in advertising texts for presenting the quality of goods
The article examines the functioning of lexemes new, innovation, novelty, in a new way, updated. Words are in advertising texts, one way or another, informing about the high quality of the advertised product. The material for this article is about 500 units of the largest database of advertising vid...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Samara National Research University
2020-09-01
|
| Series: | Вестник Самарского университета: История, педагогика, филология |
| Subjects: | |
| Online Access: | https://journals.ssau.ru/hpp/article/viewFile/8189/7892 |
| _version_ | 1797643490410102784 |
|---|---|
| author | E. A. Vazhdaeva |
| author_facet | E. A. Vazhdaeva |
| author_sort | E. A. Vazhdaeva |
| collection | DOAJ |
| description | The article examines the functioning of lexemes new, innovation, novelty, in a new way, updated. Words are in advertising texts, one way or another, informing about the high quality of the advertised product. The material for this article is about 500 units of the largest database of advertising videos of the Rusreklama channel on the website youtube.ru. The object of promotion is cars and smartphones. The most frequent patterns of using the lexeme new are revealed. The most frequent dictionary meanings of the word new, which are used in advertising texts, have been determined. The analysis shows that in advertising communication to promote an advertising object, all available dictionary meanings of the word new and semantically related words are used. The choice of these or those lexical and semantic variants of these words in one or another case depends on the goal pursued by the advertiser and the tactics that he uses in this case. Despite the exclusively pragmatic orientation of the advertising discourse, as shown by the study of lexemes with the meaning of novelty, the text fully uses the semantic potential of linguistic units, which makes it possible to implement various speech methods of influencing the consumer in relation to different objects of advertising. |
| first_indexed | 2024-03-11T14:15:36Z |
| format | Article |
| id | doaj.art-ca18a336136444d4b9cc3f1e5474499d |
| institution | Directory Open Access Journal |
| issn | 2542-0445 2712-8946 |
| language | English |
| last_indexed | 2024-03-11T14:15:36Z |
| publishDate | 2020-09-01 |
| publisher | Samara National Research University |
| record_format | Article |
| series | Вестник Самарского университета: История, педагогика, филология |
| spelling | doaj.art-ca18a336136444d4b9cc3f1e5474499d2023-11-01T07:12:22ZengSamara National Research UniversityВестник Самарского университета: История, педагогика, филология2542-04452712-89462020-09-01263788210.18287/2542-0445-2020-26-3-78-827480Using the novelty’s semantics in advertising texts for presenting the quality of goodsE. A. Vazhdaeva0https://orcid.org/0000-0003-1790-1377Samara National Research University, Samara, Russian FederationThe article examines the functioning of lexemes new, innovation, novelty, in a new way, updated. Words are in advertising texts, one way or another, informing about the high quality of the advertised product. The material for this article is about 500 units of the largest database of advertising videos of the Rusreklama channel on the website youtube.ru. The object of promotion is cars and smartphones. The most frequent patterns of using the lexeme new are revealed. The most frequent dictionary meanings of the word new, which are used in advertising texts, have been determined. The analysis shows that in advertising communication to promote an advertising object, all available dictionary meanings of the word new and semantically related words are used. The choice of these or those lexical and semantic variants of these words in one or another case depends on the goal pursued by the advertiser and the tactics that he uses in this case. Despite the exclusively pragmatic orientation of the advertising discourse, as shown by the study of lexemes with the meaning of novelty, the text fully uses the semantic potential of linguistic units, which makes it possible to implement various speech methods of influencing the consumer in relation to different objects of advertising.https://journals.ssau.ru/hpp/article/viewFile/8189/7892quality category, quality presentation, product quality, advertising text, evaluative vocabulary, teleological evaluation, novelty’s idea. |
| spellingShingle | E. A. Vazhdaeva Using the novelty’s semantics in advertising texts for presenting the quality of goods Вестник Самарского университета: История, педагогика, филология quality category, quality presentation, product quality, advertising text, evaluative vocabulary, teleological evaluation, novelty’s idea. |
| title | Using the novelty’s semantics in advertising texts for presenting the quality of goods |
| title_full | Using the novelty’s semantics in advertising texts for presenting the quality of goods |
| title_fullStr | Using the novelty’s semantics in advertising texts for presenting the quality of goods |
| title_full_unstemmed | Using the novelty’s semantics in advertising texts for presenting the quality of goods |
| title_short | Using the novelty’s semantics in advertising texts for presenting the quality of goods |
| title_sort | using the novelty s semantics in advertising texts for presenting the quality of goods |
| topic | quality category, quality presentation, product quality, advertising text, evaluative vocabulary, teleological evaluation, novelty’s idea. |
| url | https://journals.ssau.ru/hpp/article/viewFile/8189/7892 |
| work_keys_str_mv | AT eavazhdaeva usingthenoveltyssemanticsinadvertisingtextsforpresentingthequalityofgoods |