Using the novelty’s semantics in advertising texts for presenting the quality of goods
The article examines the functioning of lexemes new, innovation, novelty, in a new way, updated. Words are in advertising texts, one way or another, informing about the high quality of the advertised product. The material for this article is about 500 units of the largest database of advertising vid...
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| Format: | Article |
| Language: | English |
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Samara National Research University
2020-09-01
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| Series: | Вестник Самарского университета: История, педагогика, филология |
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| Online Access: | https://journals.ssau.ru/hpp/article/viewFile/8189/7892 |