Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens

The purpose of this study was to identify programming values of Generation Z college students to offer insight into future programming and adaptation of current systems within Extension to prepare for the next generation of stakeholders. Researchers approached this study with the philosophy that Ext...

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Main Authors: Megan Cantrell, Lauri M. Baker, Cheng-Xian Yang
Format: Article
Language:English
Published: Advancements in Agricultural Development Inc 2024-04-01
Series:Advancements in Agricultural Development
Subjects:
Online Access:https://agdevresearch.org/index.php/aad/article/view/415
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author Megan Cantrell
Lauri M. Baker
Cheng-Xian Yang
author_facet Megan Cantrell
Lauri M. Baker
Cheng-Xian Yang
author_sort Megan Cantrell
collection DOAJ
description The purpose of this study was to identify programming values of Generation Z college students to offer insight into future programming and adaptation of current systems within Extension to prepare for the next generation of stakeholders. Researchers approached this study with the philosophy that Extension should aspire to be a learning organization and continually seek to understand current and future stakeholders to navigate societal changes. Q-methodology was used to quantitatively capture student priorities for 42 programming areas with three subcategories of people, environment, and economy and jobs. An initial sample of 158 was paired down to a P-set of 21. Results of the Q-Sort indicated three factors of group priorities: (a) Economic and People-Centric; (b) People-Environment Centric with Limited Focus; and (c) Environmental-Centric. Results show a need for programming related to the environment and the protection of natural resources (Factor 3) and addressing societal concerns like drug and alcohol abuse (Factor 1). For non-urban and prior Extension user audiences (Factor 2) developing programming that connects environmental issues with people and societal issues is important. Future research should be conducted in other Extension systems to develop a broad understanding of Generation Z’s programming needs.
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spelling doaj.art-ca1d86a5cbbd40219697887b53fb2f442024-04-17T01:22:36ZengAdvancements in Agricultural Development IncAdvancements in Agricultural Development2690-50782024-04-015310.37433/aad.v5i3.415Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens Megan Cantrell0Lauri M. Baker1Cheng-Xian Yang2University of Florida, USAUniversity of Florida, USAUniversity of Florida, USAThe purpose of this study was to identify programming values of Generation Z college students to offer insight into future programming and adaptation of current systems within Extension to prepare for the next generation of stakeholders. Researchers approached this study with the philosophy that Extension should aspire to be a learning organization and continually seek to understand current and future stakeholders to navigate societal changes. Q-methodology was used to quantitatively capture student priorities for 42 programming areas with three subcategories of people, environment, and economy and jobs. An initial sample of 158 was paired down to a P-set of 21. Results of the Q-Sort indicated three factors of group priorities: (a) Economic and People-Centric; (b) People-Environment Centric with Limited Focus; and (c) Environmental-Centric. Results show a need for programming related to the environment and the protection of natural resources (Factor 3) and addressing societal concerns like drug and alcohol abuse (Factor 1). For non-urban and prior Extension user audiences (Factor 2) developing programming that connects environmental issues with people and societal issues is important. Future research should be conducted in other Extension systems to develop a broad understanding of Generation Z’s programming needs. https://agdevresearch.org/index.php/aad/article/view/415systems thinkingmental modelsQ-Methodologyland-grant university
spellingShingle Megan Cantrell
Lauri M. Baker
Cheng-Xian Yang
Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
Advancements in Agricultural Development
systems thinking
mental models
Q-Methodology
land-grant university
title Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
title_full Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
title_fullStr Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
title_full_unstemmed Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
title_short Time to get some ZZs? Navigating Generation Z values in extension programming through a systems lens
title_sort time to get some zzs navigating generation z values in extension programming through a systems lens
topic systems thinking
mental models
Q-Methodology
land-grant university
url https://agdevresearch.org/index.php/aad/article/view/415
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