Social Media Adoption by Health Professionals: A TAM-Based Study
This research identifies the underlying drivers impacting on healthcare professionals’ social media usage behaviours using the technology acceptance model (TAM) as the theoretical lens. A self-administered survey questionnaire was developed and administered to 219 healthcare professionals. Data are...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-01-01
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| Series: | Informatics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-9709/8/1/6 |
| _version_ | 1797406128390275072 |
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| author | Md Irfanuzzaman Khan M Abu Saleh Ali Quazi |
| author_facet | Md Irfanuzzaman Khan M Abu Saleh Ali Quazi |
| author_sort | Md Irfanuzzaman Khan |
| collection | DOAJ |
| description | This research identifies the underlying drivers impacting on healthcare professionals’ social media usage behaviours using the technology acceptance model (TAM) as the theoretical lens. A self-administered survey questionnaire was developed and administered to 219 healthcare professionals. Data are analysed applying the structural equation modelling (SEM) technique. The SEM model demonstrated an acceptable model fit (χ<sup>2</sup> = 534.241; df, 239, χ<sup>2</sup>/df = 2.235, RMSEA = 0.06, IFI = 0.92, TLI = 0.93, and CFI = 0.92) and indicates content quality, perceived risk, perceived credibility, peer influence, confirmation of expectations, supporting conditions, and perceived cost significantly influence the notion of perceived social media usefulness. Furthermore, perceived social media usefulness positively affects social media usage behaviour of healthcare professionals. This research generates important insights into what drives the adoption of social media by healthcare professionals. These insights could help develop social media guidelines and strategies to improve the state of professional interactions between health professionals and their clients. |
| first_indexed | 2024-03-09T03:21:51Z |
| format | Article |
| id | doaj.art-ca2a4a9ffc3b4b589ad376230f31d20c |
| institution | Directory Open Access Journal |
| issn | 2227-9709 |
| language | English |
| last_indexed | 2024-03-09T03:21:51Z |
| publishDate | 2021-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Informatics |
| spelling | doaj.art-ca2a4a9ffc3b4b589ad376230f31d20c2023-12-03T15:09:57ZengMDPI AGInformatics2227-97092021-01-0181610.3390/informatics8010006Social Media Adoption by Health Professionals: A TAM-Based StudyMd Irfanuzzaman Khan0M Abu Saleh1Ali Quazi2Canberra Business School, University of Canberra, Canberra 2617, AustraliaCanberra Business School, University of Canberra, Canberra 2617, AustraliaCanberra Business School, University of Canberra, Canberra 2617, AustraliaThis research identifies the underlying drivers impacting on healthcare professionals’ social media usage behaviours using the technology acceptance model (TAM) as the theoretical lens. A self-administered survey questionnaire was developed and administered to 219 healthcare professionals. Data are analysed applying the structural equation modelling (SEM) technique. The SEM model demonstrated an acceptable model fit (χ<sup>2</sup> = 534.241; df, 239, χ<sup>2</sup>/df = 2.235, RMSEA = 0.06, IFI = 0.92, TLI = 0.93, and CFI = 0.92) and indicates content quality, perceived risk, perceived credibility, peer influence, confirmation of expectations, supporting conditions, and perceived cost significantly influence the notion of perceived social media usefulness. Furthermore, perceived social media usefulness positively affects social media usage behaviour of healthcare professionals. This research generates important insights into what drives the adoption of social media by healthcare professionals. These insights could help develop social media guidelines and strategies to improve the state of professional interactions between health professionals and their clients.https://www.mdpi.com/2227-9709/8/1/6social mediahealthcare professionalsprivacy threatcredibilityperceived usefulnesstechnology adoption |
| spellingShingle | Md Irfanuzzaman Khan M Abu Saleh Ali Quazi Social Media Adoption by Health Professionals: A TAM-Based Study Informatics social media healthcare professionals privacy threat credibility perceived usefulness technology adoption |
| title | Social Media Adoption by Health Professionals: A TAM-Based Study |
| title_full | Social Media Adoption by Health Professionals: A TAM-Based Study |
| title_fullStr | Social Media Adoption by Health Professionals: A TAM-Based Study |
| title_full_unstemmed | Social Media Adoption by Health Professionals: A TAM-Based Study |
| title_short | Social Media Adoption by Health Professionals: A TAM-Based Study |
| title_sort | social media adoption by health professionals a tam based study |
| topic | social media healthcare professionals privacy threat credibility perceived usefulness technology adoption |
| url | https://www.mdpi.com/2227-9709/8/1/6 |
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