Webpage Validation by Visualizing Importance Area

Web designers should develop webpages that are easy to navigate and engage users. However, an aesthetic design does not guarantee usability. Users tend to avoid webpages with low usability, resulting in poor service and sales. One cause of inadequate usability is the difference between the intended...

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Main Authors: Yuya Inagaki, Junko Shirogane, Hajime Iwata, Yoshiaki Fukazawa
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10296915/
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author Yuya Inagaki
Junko Shirogane
Hajime Iwata
Yoshiaki Fukazawa
author_facet Yuya Inagaki
Junko Shirogane
Hajime Iwata
Yoshiaki Fukazawa
author_sort Yuya Inagaki
collection DOAJ
description Web designers should develop webpages that are easy to navigate and engage users. However, an aesthetic design does not guarantee usability. Users tend to avoid webpages with low usability, resulting in poor service and sales. One cause of inadequate usability is the difference between the intended content and what the users see on the webpage. On the other hand, visual saliency is the ease with which the human eye notices something. Visual saliency maps (VSMs) are used to recognize areas in an image where people pay attention. VSMs often represent the visual features of landscapes and human faces. Here, we propose a method to generate a webpage-specific VSM based on the layout. Our method computes and visualizes the visual salience level for each webpage element, allowing web designers to easily recognize webpage elements with a high visual prominence. An evaluation revealed that the quality of VSMs generated by our method is higher than those generated by existing methods. Moreover, the VSMs generated by our method are easier to recognize than those of existing methods.
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spelling doaj.art-ca32a5c9dfc94b5aae9f6930e99c7d5a2023-11-07T00:02:24ZengIEEEIEEE Access2169-35362023-01-011112033412034510.1109/ACCESS.2023.332774310296915Webpage Validation by Visualizing Importance AreaYuya Inagaki0Junko Shirogane1https://orcid.org/0000-0002-1303-4184Hajime Iwata2Yoshiaki Fukazawa3https://orcid.org/0000-0003-0196-2108School of Fundamental Science and Engineering, Waseda University, Shijuku-ku, Tokyo, JapanSchool of Arts and Sciences, Tokyo Woman’s Christian University, Suginami-ku, Tokyo, JapanFaculty of Information Technology, Kanagawa Institute of Technology, Atsugi, Kanagawa, JapanSchool of Fundamental Science and Engineering, Waseda University, Shijuku-ku, Tokyo, JapanWeb designers should develop webpages that are easy to navigate and engage users. However, an aesthetic design does not guarantee usability. Users tend to avoid webpages with low usability, resulting in poor service and sales. One cause of inadequate usability is the difference between the intended content and what the users see on the webpage. On the other hand, visual saliency is the ease with which the human eye notices something. Visual saliency maps (VSMs) are used to recognize areas in an image where people pay attention. VSMs often represent the visual features of landscapes and human faces. Here, we propose a method to generate a webpage-specific VSM based on the layout. Our method computes and visualizes the visual salience level for each webpage element, allowing web designers to easily recognize webpage elements with a high visual prominence. An evaluation revealed that the quality of VSMs generated by our method is higher than those generated by existing methods. Moreover, the VSMs generated by our method are easier to recognize than those of existing methods.https://ieeexplore.ieee.org/document/10296915/Visual saliencywebpagesightlineusability
spellingShingle Yuya Inagaki
Junko Shirogane
Hajime Iwata
Yoshiaki Fukazawa
Webpage Validation by Visualizing Importance Area
IEEE Access
Visual saliency
webpage
sightline
usability
title Webpage Validation by Visualizing Importance Area
title_full Webpage Validation by Visualizing Importance Area
title_fullStr Webpage Validation by Visualizing Importance Area
title_full_unstemmed Webpage Validation by Visualizing Importance Area
title_short Webpage Validation by Visualizing Importance Area
title_sort webpage validation by visualizing importance area
topic Visual saliency
webpage
sightline
usability
url https://ieeexplore.ieee.org/document/10296915/
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