Effects of color–emotion association on facial expression judgments
Color and emotion are metaphorically associated in the human mind. This color–emotion association affects perceptual judgment. For example, stimuli representing colors can affect judgment of facial expressions. The present study examined whether colors associated with happiness (e.g., yellow) and sa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-01-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022000925 |
| _version_ | 1818300041426632704 |
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| author | Asumi Takei Shu Imaizumi |
| author_facet | Asumi Takei Shu Imaizumi |
| author_sort | Asumi Takei |
| collection | DOAJ |
| description | Color and emotion are metaphorically associated in the human mind. This color–emotion association affects perceptual judgment. For example, stimuli representing colors can affect judgment of facial expressions. The present study examined whether colors associated with happiness (e.g., yellow) and sadness (e.g., blue and gray) facilitate judgments of the associated emotions in facial expressions. We also examined whether temporal proximity between color and facial stimuli interacts with any of these effects. Participants were presented with pictures of a happy or sad face against a yellow-, blue-, or gray-colored background and asked to judge whether the face represented happiness or sadness as quickly as possible. The face stimulus was presented simultaneously (Experiment 1) or preceded for one second by the colored background (Experiment 2). The analysis of response time showed that yellow facilitated happiness judgment, while neither blue nor gray facilitated sadness judgment. Moreover, the effect was found only when the face and color stimuli were presented simultaneously. The results imply that the association of sadness with blue and gray is weak and, consequently, does not affect emotional judgment. Our results also suggest that temporal proximity is critical for the effect of the color–emotion association (e.g., yellow–happiness) on emotional judgment. |
| first_indexed | 2024-12-13T05:00:49Z |
| format | Article |
| id | doaj.art-ca338be72ef54fbb9d94f0412fd8526d |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-12-13T05:00:49Z |
| publishDate | 2022-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-ca338be72ef54fbb9d94f0412fd8526d2022-12-21T23:58:48ZengElsevierHeliyon2405-84402022-01-0181e08804Effects of color–emotion association on facial expression judgmentsAsumi Takei0Shu Imaizumi1Graduate School of Humanities and Sciences, Ochanomizu University, Tokyo, JapanInstitute for Education and Human Development, Ochanomizu University, Tokyo, Japan; Corresponding author.Color and emotion are metaphorically associated in the human mind. This color–emotion association affects perceptual judgment. For example, stimuli representing colors can affect judgment of facial expressions. The present study examined whether colors associated with happiness (e.g., yellow) and sadness (e.g., blue and gray) facilitate judgments of the associated emotions in facial expressions. We also examined whether temporal proximity between color and facial stimuli interacts with any of these effects. Participants were presented with pictures of a happy or sad face against a yellow-, blue-, or gray-colored background and asked to judge whether the face represented happiness or sadness as quickly as possible. The face stimulus was presented simultaneously (Experiment 1) or preceded for one second by the colored background (Experiment 2). The analysis of response time showed that yellow facilitated happiness judgment, while neither blue nor gray facilitated sadness judgment. Moreover, the effect was found only when the face and color stimuli were presented simultaneously. The results imply that the association of sadness with blue and gray is weak and, consequently, does not affect emotional judgment. Our results also suggest that temporal proximity is critical for the effect of the color–emotion association (e.g., yellow–happiness) on emotional judgment.http://www.sciencedirect.com/science/article/pii/S2405844022000925Visual perceptionColorEmotionFacial expressionConceptual metaphor |
| spellingShingle | Asumi Takei Shu Imaizumi Effects of color–emotion association on facial expression judgments Heliyon Visual perception Color Emotion Facial expression Conceptual metaphor |
| title | Effects of color–emotion association on facial expression judgments |
| title_full | Effects of color–emotion association on facial expression judgments |
| title_fullStr | Effects of color–emotion association on facial expression judgments |
| title_full_unstemmed | Effects of color–emotion association on facial expression judgments |
| title_short | Effects of color–emotion association on facial expression judgments |
| title_sort | effects of color emotion association on facial expression judgments |
| topic | Visual perception Color Emotion Facial expression Conceptual metaphor |
| url | http://www.sciencedirect.com/science/article/pii/S2405844022000925 |
| work_keys_str_mv | AT asumitakei effectsofcoloremotionassociationonfacialexpressionjudgments AT shuimaizumi effectsofcoloremotionassociationonfacialexpressionjudgments |