AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE

In the article we assessed consumers’ awareness level of organic products in Dnepropetrovsk region, Ukraine, in 2012. Based on 850 consumers’ responses we found that level of awareness of organics in Dnepropetrovsk region was high enough and exceeded the awareness level of citizens in France 2011. T...

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Main Authors: Roman BEZUS, Iuliia AMELINA
Format: Article
Language:English
Published: Slovak University of Agriculture 2015-03-01
Series:Review of Agricultural and Applied Economics
Subjects:
Online Access:http://roaae.org/wp-content/uploads/2015/02/RAAE_01_2015_Bezus_Amelina.pdf
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author Roman BEZUS
Iuliia AMELINA
author_facet Roman BEZUS
Iuliia AMELINA
author_sort Roman BEZUS
collection DOAJ
description In the article we assessed consumers’ awareness level of organic products in Dnepropetrovsk region, Ukraine, in 2012. Based on 850 consumers’ responses we found that level of awareness of organics in Dnepropetrovsk region was high enough and exceeded the awareness level of citizens in France 2011. The most informed group of organic products were consumers aged 35 to 39. Almost 83% respondents of this age group were willing to buy organic products. Special attention we paid to potential distribution channels for organic products, among which the largest are supermarkets, specialty stores and food markets. We found, that increase of public awareness level of organic products in Dnepropetrovsk region affects positively consumers’ willingness to pay a premium for these products.
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spelling doaj.art-ca339968d8164211a67da75273b2cf782022-12-22T01:50:12ZengSlovak University of AgricultureReview of Agricultural and Applied Economics1336-92612015-03-01181192410.15414/raae/2015.18.01.19-24509-1AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINERoman BEZUSIuliia AMELINAIn the article we assessed consumers’ awareness level of organic products in Dnepropetrovsk region, Ukraine, in 2012. Based on 850 consumers’ responses we found that level of awareness of organics in Dnepropetrovsk region was high enough and exceeded the awareness level of citizens in France 2011. The most informed group of organic products were consumers aged 35 to 39. Almost 83% respondents of this age group were willing to buy organic products. Special attention we paid to potential distribution channels for organic products, among which the largest are supermarkets, specialty stores and food markets. We found, that increase of public awareness level of organic products in Dnepropetrovsk region affects positively consumers’ willingness to pay a premium for these products.http://roaae.org/wp-content/uploads/2015/02/RAAE_01_2015_Bezus_Amelina.pdforganic productsawarenessdistribution channelswillingness to payUkraine
spellingShingle Roman BEZUS
Iuliia AMELINA
AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
Review of Agricultural and Applied Economics
organic products
awareness
distribution channels
willingness to pay
Ukraine
title AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
title_full AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
title_fullStr AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
title_full_unstemmed AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
title_short AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE
title_sort awareness of organic products in dnepropetrovsk region ukraine
topic organic products
awareness
distribution channels
willingness to pay
Ukraine
url http://roaae.org/wp-content/uploads/2015/02/RAAE_01_2015_Bezus_Amelina.pdf
work_keys_str_mv AT romanbezus awarenessoforganicproductsindnepropetrovskregionukraine
AT iuliiaamelina awarenessoforganicproductsindnepropetrovskregionukraine