Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review

The evolution of e-commerce drives suppliers to develop online direct selling channels to encroach on the retail market, in addition to the traditional distribution channels through the retailer. A systematic literature review (SLR) approach is adopted in this paper to review the existing studies us...

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Main Authors: Huijie Li, Zhiguo Li
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/7/146
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author Huijie Li
Zhiguo Li
author_facet Huijie Li
Zhiguo Li
author_sort Huijie Li
collection DOAJ
description The evolution of e-commerce drives suppliers to develop online direct selling channels to encroach on the retail market, in addition to the traditional distribution channels through the retailer. A systematic literature review (SLR) approach is adopted in this paper to review the existing studies using theoretical models to capture supplier encroachment behavior, as well as the related industry practice phenomena and strategic factors in the supply chain. We present the major research streams according to the selected encroachment literature from two aspects: channel conflict and coordination as well as information structures. We also generalize the significant practical strategies and strategic factors that have been investigated, combined with supplier encroachment, such as investment and spillover effects, the retailer’s store brand introduction, strategic inventory, and contract mechanism designs. More importantly, we summarize the classical theoretical models which include the basic models, the signaling game model, and the Hotelling model, and these have been widely used by scholars to capture the supplier’s encroachment behavior. Finally, we provide several suggestions which may be valuable for researchers to identify future potential research directions.
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spelling doaj.art-ca3406f2f71b406bbf89bae090f3a0152023-11-23T09:09:19ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-10-011672655267110.3390/jtaer16070146Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature ReviewHuijie Li0Zhiguo Li1School of Business Administration, Chongqing Technology and Business University, Chongqing 400067, ChinaSchool of Management Science and Engineering, Chongqing Technology and Business University, Chongqing 400067, ChinaThe evolution of e-commerce drives suppliers to develop online direct selling channels to encroach on the retail market, in addition to the traditional distribution channels through the retailer. A systematic literature review (SLR) approach is adopted in this paper to review the existing studies using theoretical models to capture supplier encroachment behavior, as well as the related industry practice phenomena and strategic factors in the supply chain. We present the major research streams according to the selected encroachment literature from two aspects: channel conflict and coordination as well as information structures. We also generalize the significant practical strategies and strategic factors that have been investigated, combined with supplier encroachment, such as investment and spillover effects, the retailer’s store brand introduction, strategic inventory, and contract mechanism designs. More importantly, we summarize the classical theoretical models which include the basic models, the signaling game model, and the Hotelling model, and these have been widely used by scholars to capture the supplier’s encroachment behavior. Finally, we provide several suggestions which may be valuable for researchers to identify future potential research directions.https://www.mdpi.com/0718-1876/16/7/146supplier encroachmentsupply chain managementsystematic literature review
spellingShingle Huijie Li
Zhiguo Li
Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
Journal of Theoretical and Applied Electronic Commerce Research
supplier encroachment
supply chain management
systematic literature review
title Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
title_full Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
title_fullStr Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
title_full_unstemmed Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
title_short Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review
title_sort supplier encroachment in the supply chain in the e commerce age a systematic literature review
topic supplier encroachment
supply chain management
systematic literature review
url https://www.mdpi.com/0718-1876/16/7/146
work_keys_str_mv AT huijieli supplierencroachmentinthesupplychainintheecommerceageasystematicliteraturereview
AT zhiguoli supplierencroachmentinthesupplychainintheecommerceageasystematicliteraturereview