The political image on ‘Twitter’. Uses and strategies of the Spanish political parties

In the digital context, social media have become powerful platforms for the dissemination of political photography. Specifically, they are set as strategic tools in building the image of political actors and their direct communication with citizens. The aim of this paper is to analyze the management...

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Bibliographic Details
Main Authors: Pablo López-Rabadán, Amparo López-Meri, Hugo Doménech-Fabregat
Format: Article
Language:English
Published: Universidad Rey Juan Carlos 2016-10-01
Series:Index Comunicación
Subjects:
Online Access:http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/270