The political image on ‘Twitter’. Uses and strategies of the Spanish political parties
In the digital context, social media have become powerful platforms for the dissemination of political photography. Specifically, they are set as strategic tools in building the image of political actors and their direct communication with citizens. The aim of this paper is to analyze the management...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Rey Juan Carlos
2016-10-01
|
| Series: | Index Comunicación |
| Subjects: | |
| Online Access: | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/270 |
| _version_ | 1811258015154700288 |
|---|---|
| author | Pablo López-Rabadán Amparo López-Meri Hugo Doménech-Fabregat |
| author_facet | Pablo López-Rabadán Amparo López-Meri Hugo Doménech-Fabregat |
| author_sort | Pablo López-Rabadán |
| collection | DOAJ |
| description | In the digital context, social media have become powerful platforms for the dissemination of political photography. Specifically, they are set as strategic tools in building the image of political actors and their direct communication with citizens. The aim of this paper is to analyze the management of Twitter by the Spanish political parties during pre-election processes, key in the public positioning of their leaders. In this sense, there has been a content analysis of the profiles of the four main Spanish political parties at state level (PP, PSOE, Podemos and Ciudadanos) and their respective leaders, during the six months prior to the general election (June-November 2015). From an own methodological approach, the results indicate an intensive use of different types of photographs in Twitter, nearly 30 per cent of all messages, where the dissemination of the image of the leader and the use of informative posters has a central importance. Furthermore, it is possible to identify very different strategic trends by parties in the management of digital projection leadership and personal attributes of the candidates. |
| first_indexed | 2024-04-12T18:06:37Z |
| format | Article |
| id | doaj.art-ca4731b499ff413c8efd0bbc5bbace62 |
| institution | Directory Open Access Journal |
| issn | 2444-3239 2174-1859 |
| language | English |
| last_indexed | 2024-04-12T18:06:37Z |
| publishDate | 2016-10-01 |
| publisher | Universidad Rey Juan Carlos |
| record_format | Article |
| series | Index Comunicación |
| spelling | doaj.art-ca4731b499ff413c8efd0bbc5bbace622022-12-22T03:21:58ZengUniversidad Rey Juan CarlosIndex Comunicación2444-32392174-18592016-10-0161165195174The political image on ‘Twitter’. Uses and strategies of the Spanish political partiesPablo López-Rabadán0Amparo López-Meri1Hugo Doménech-Fabregat2Universitat Jaume I (Castellón)Universitat Jaume I (Castellón)Universitat Jaume I (Castellón)In the digital context, social media have become powerful platforms for the dissemination of political photography. Specifically, they are set as strategic tools in building the image of political actors and their direct communication with citizens. The aim of this paper is to analyze the management of Twitter by the Spanish political parties during pre-election processes, key in the public positioning of their leaders. In this sense, there has been a content analysis of the profiles of the four main Spanish political parties at state level (PP, PSOE, Podemos and Ciudadanos) and their respective leaders, during the six months prior to the general election (June-November 2015). From an own methodological approach, the results indicate an intensive use of different types of photographs in Twitter, nearly 30 per cent of all messages, where the dissemination of the image of the leader and the use of informative posters has a central importance. Furthermore, it is possible to identify very different strategic trends by parties in the management of digital projection leadership and personal attributes of the candidates.http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/270comunicación políticafotografíaredes socialesTwitterprecampaña electoralEspaña |
| spellingShingle | Pablo López-Rabadán Amparo López-Meri Hugo Doménech-Fabregat The political image on ‘Twitter’. Uses and strategies of the Spanish political parties Index Comunicación comunicación política fotografía redes sociales precampaña electoral España |
| title | The political image on ‘Twitter’. Uses and strategies of the Spanish political parties |
| title_full | The political image on ‘Twitter’. Uses and strategies of the Spanish political parties |
| title_fullStr | The political image on ‘Twitter’. Uses and strategies of the Spanish political parties |
| title_full_unstemmed | The political image on ‘Twitter’. Uses and strategies of the Spanish political parties |
| title_short | The political image on ‘Twitter’. Uses and strategies of the Spanish political parties |
| title_sort | political image on twitter uses and strategies of the spanish political parties |
| topic | comunicación política fotografía redes sociales precampaña electoral España |
| url | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/270 |
| work_keys_str_mv | AT pablolopezrabadan thepoliticalimageontwitterusesandstrategiesofthespanishpoliticalparties AT amparolopezmeri thepoliticalimageontwitterusesandstrategiesofthespanishpoliticalparties AT hugodomenechfabregat thepoliticalimageontwitterusesandstrategiesofthespanishpoliticalparties AT pablolopezrabadan politicalimageontwitterusesandstrategiesofthespanishpoliticalparties AT amparolopezmeri politicalimageontwitterusesandstrategiesofthespanishpoliticalparties AT hugodomenechfabregat politicalimageontwitterusesandstrategiesofthespanishpoliticalparties |