The Relationship Marketing as a Determinant of Customer Satisfaction in Islamic Banking Services Management

The Relationship Marketing as a Determinant of Customer Satisfaction in Islamic Banking Services Management

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The purpose of this study is to identify the dimensions that determine whether customer satisfaction in Islamic banking services has been conducted at the Institusi Pengajian Tinggi Awam (IPTA) in Perlis involving two institutions, namely Universiti Malaysia Perlis (UNIMAP) and Universiti Teknologi...

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Bibliographic Details
Main Authors: Nur Syamilah Md Noor, Hydzulkifli Hashim Omar
Format: Article
Language:English
Published: UUM Press 2015-06-01
Series:International Journal of Management Studies
Subjects:
Islamic banking services
customer satisfaction
relationship marketing
service quality
service encounter
commitment
Online Access:https://e-journal.uum.edu.my/index.php/ijms/article/view/10415

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