Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa
Experience, hard work, and support from the management team and skilled staff have made WOM Finance to be one of the best consumer’s financing companies in Indonesia. Therefore, it is important to do an evaluation on the performance of marketing. The method of analysis with the help of statistical r...
Main Authors: | Retno Dewanti, Henderi Budi Utomo, Andrie Hidayat |
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Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2010-11-01
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Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1083 |
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