A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies
Nowadays, in the world of hyper-competition, every supplier has to maintain and improve its position against other domestic and foreign suppliers and take advantage of brand equity. However, the problem is that industrial suppliers do not recognize what creates and promotes the industrial brand equi...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2018-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1151_8fc368b5b137a5f5edbfcda0d7cd38b1.pdf |