Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia

The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires us...

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Main Authors: Ronal Aprianto, Muhartini Salim, Sardiyo Sardiyo
Format: Article
Language:English
Published: EconJournals 2021-09-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/11887
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author Ronal Aprianto
Muhartini Salim
Sardiyo Sardiyo
author_facet Ronal Aprianto
Muhartini Salim
Sardiyo Sardiyo
author_sort Ronal Aprianto
collection DOAJ
description The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires using online forms through Zoho. The unit of analysis of this study is all generations (Baby Boomers, Generation X (Gen X or Xers), and Millennials) who have shopped for online Muslim clothing in Indonesia. The method used in sampling is purposive sampling aimed at all respondents who have shopped online. The method is through Lisrel 8.7 program and t-test. These results indicate that religious belief influences the online buying intention of Muslim clothing in Indonesia. Keywords: Religious Belief, Online Buying Intention, Indonesia JEL Classifications: MO, M31, Z12 DOI: https://doi.org/10.32479/irmm.11887
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spelling doaj.art-ca9b5d930b5e49d7a84a8e0e88643ecc2023-02-15T16:17:23ZengEconJournalsInternational Review of Management and Marketing2146-44052021-09-011155399Religious Belief on Online Buying Intention of Muslim Clothing in IndonesiaRonal Aprianto0Muhartini Salim1Sardiyo Sardiyo2University of Bina InsanUniversity of BengkuluUniversity of Bina InsanThe purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires using online forms through Zoho. The unit of analysis of this study is all generations (Baby Boomers, Generation X (Gen X or Xers), and Millennials) who have shopped for online Muslim clothing in Indonesia. The method used in sampling is purposive sampling aimed at all respondents who have shopped online. The method is through Lisrel 8.7 program and t-test. These results indicate that religious belief influences the online buying intention of Muslim clothing in Indonesia. Keywords: Religious Belief, Online Buying Intention, Indonesia JEL Classifications: MO, M31, Z12 DOI: https://doi.org/10.32479/irmm.11887 https://econjournals.com/index.php/irmm/article/view/11887
spellingShingle Ronal Aprianto
Muhartini Salim
Sardiyo Sardiyo
Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
International Review of Management and Marketing
title Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
title_full Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
title_fullStr Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
title_full_unstemmed Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
title_short Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia
title_sort religious belief on online buying intention of muslim clothing in indonesia
url https://econjournals.com/index.php/irmm/article/view/11887
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