Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2233/IM_en_2008_2_Durif.pdf |
| _version_ | 1819024986230226944 |
|---|---|
| author | Fabien Durif Raoul Graf Audrey Hamel Antoine Labbe Anne-Marie Nadeau |
| author_facet | Fabien Durif Raoul Graf Audrey Hamel Antoine Labbe Anne-Marie Nadeau |
| author_sort | Fabien Durif |
| collection | DOAJ |
| first_indexed | 2024-12-21T05:03:30Z |
| format | Article |
| id | doaj.art-caad173159614d9498c45f649b0eaaac |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-21T05:03:30Z |
| publishDate | 2008-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-caad173159614d9498c45f649b0eaaac2022-12-21T19:15:12ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-07-01422233Ethics in marketing: ideology or strategic philanthropy? The case of American ApparelFabien DurifRaoul GrafAudrey HamelAntoine LabbeAnne-Marie Nadeauhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2233/IM_en_2008_2_Durif.pdf |
| spellingShingle | Fabien Durif Raoul Graf Audrey Hamel Antoine Labbe Anne-Marie Nadeau Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel Innovative Marketing |
| title | Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| title_full | Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| title_fullStr | Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| title_full_unstemmed | Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| title_short | Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel |
| title_sort | ethics in marketing ideology or strategic philanthropy the case of american apparel |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2233/IM_en_2008_2_Durif.pdf |
| work_keys_str_mv | AT fabiendurif ethicsinmarketingideologyorstrategicphilanthropythecaseofamericanapparel AT raoulgraf ethicsinmarketingideologyorstrategicphilanthropythecaseofamericanapparel AT audreyhamel ethicsinmarketingideologyorstrategicphilanthropythecaseofamericanapparel AT antoinelabbe ethicsinmarketingideologyorstrategicphilanthropythecaseofamericanapparel AT annemarienadeau ethicsinmarketingideologyorstrategicphilanthropythecaseofamericanapparel |