Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel

Ethics in marketing: ideology or strategic philanthropy? The case of American Apparel

Bibliographic Details
Main Authors:	Fabien Durif, Raoul Graf, Audrey Hamel, Antoine Labbe, Anne-Marie Nadeau
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2008-07-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2233/IM_en_2008_2_Durif.pdf

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