Exchanging through difference

This article presents and discusses different sorts of economic exchange between nut gatherers from the São Francisco do Iratapuru community, in Brazilian Amazonia, and Brazil’s largest cosmetics company, Natura. Based on fieldwork conducted both at Natura and in the Amazonian community, the ethnogr...

Full description

Bibliographic Details
Main Author: Magda dos Santos Ribeiro
Format: Article
Language:English
Published: Associação Brasileira de Antropologia 2018-04-01
Series:Vibrant: Virtual Brazilian Anthropology
Subjects:
Online Access:http://journals.openedition.org/vibrant/2846
_version_ 1819231097409503232
author Magda dos Santos Ribeiro
author_facet Magda dos Santos Ribeiro
author_sort Magda dos Santos Ribeiro
collection DOAJ
description This article presents and discusses different sorts of economic exchange between nut gatherers from the São Francisco do Iratapuru community, in Brazilian Amazonia, and Brazil’s largest cosmetics company, Natura. Based on fieldwork conducted both at Natura and in the Amazonian community, the ethnography reveals that this encounter makes visible different logics of thought and action, which indicate what has value in the relational sphere of nut gatherers and businessmen. The paper argues in favour of the possibility of communication and exchange through specific conversions, despite their different conventions. Exchange takes place precisely in the domain of difference: in other words, where one sees nuts – in the form of debts and commodities – others see cosmetics – in the form of profitable products. The model, made visible by ethnography, is compared to the anthropological literature dealing with the distinction between gifts and commodities, offering an alternative analytical bifurcation.
first_indexed 2024-12-23T11:39:33Z
format Article
id doaj.art-cab9ac55c0314bf58da73348f7056a6c
institution Directory Open Access Journal
issn 1809-4341
language English
last_indexed 2024-12-23T11:39:33Z
publishDate 2018-04-01
publisher Associação Brasileira de Antropologia
record_format Article
series Vibrant: Virtual Brazilian Anthropology
spelling doaj.art-cab9ac55c0314bf58da73348f7056a6c2022-12-21T17:48:33ZengAssociação Brasileira de AntropologiaVibrant: Virtual Brazilian Anthropology1809-43412018-04-01Exchanging through differenceMagda dos Santos RibeiroThis article presents and discusses different sorts of economic exchange between nut gatherers from the São Francisco do Iratapuru community, in Brazilian Amazonia, and Brazil’s largest cosmetics company, Natura. Based on fieldwork conducted both at Natura and in the Amazonian community, the ethnography reveals that this encounter makes visible different logics of thought and action, which indicate what has value in the relational sphere of nut gatherers and businessmen. The paper argues in favour of the possibility of communication and exchange through specific conversions, despite their different conventions. Exchange takes place precisely in the domain of difference: in other words, where one sees nuts – in the form of debts and commodities – others see cosmetics – in the form of profitable products. The model, made visible by ethnography, is compared to the anthropological literature dealing with the distinction between gifts and commodities, offering an alternative analytical bifurcation.http://journals.openedition.org/vibrant/2846Amazoniaexchange economiesdebtcompany-community partnershipgift-commodityeconomic anthropology
spellingShingle Magda dos Santos Ribeiro
Exchanging through difference
Vibrant: Virtual Brazilian Anthropology
Amazonia
exchange economies
debt
company-community partnership
gift-commodity
economic anthropology
title Exchanging through difference
title_full Exchanging through difference
title_fullStr Exchanging through difference
title_full_unstemmed Exchanging through difference
title_short Exchanging through difference
title_sort exchanging through difference
topic Amazonia
exchange economies
debt
company-community partnership
gift-commodity
economic anthropology
url http://journals.openedition.org/vibrant/2846
work_keys_str_mv AT magdadossantosribeiro exchangingthroughdifference