| Summary: | In this era of rapid development of the global economy, competition among enterprises is becoming more and more fierce. Enterprise should compete with domestic and multinational enterprises. At present, the situation is grim for small and medium-sized enterprises. In the era of economic globalization, there are more and more opportunities for small and medium-sized enterprises to participate in international competition. As an essential pillar of China’s national economic development, whether small and mediumsized enterprises in China can gain a place on the international stage is related to promoting China’s comprehensive national strength. This paper selects Tylenol International Trade Co., Ltd. as the research object. This paper analyzes the export data of Tylenol International Trade Co., Ltd by using big data event analysis model. Event analysis model is one of the analysis models for user behavior, and it is also the core and foundation of user behavior data analysis. The user's behavior on the product is defined as an event, which is a professional description of the user's behavior. All the program feedback obtained by the user on the product can be abstracted as an event for collection.. in recent years to study its international competitiveness. It carries forward solutions to the existing problems to improve international competitiveness by optimizing the export product structure, developing the core products, establishing an effective international marketing mechanism, clarifying the positioning, and strengthening brand strategy to enhance international competitiveness.
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