How hotel websites may discursively adjust to customer preferences using online criticism

How hotel websites may discursively adjust to customer preferences using online criticism

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This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse fram...

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Bibliographic Details
Main Author:	Francisca Suau-Jiménez
Format:	Article
Language:	English
Published:	Asociación Europea de Lenguas para Fines Específicos 2019-12-01
Series:	Ibérica
Subjects:	discursive enhancement hotel website adjustment online criticism netnography interpersonal discourse
Online Access:	http://www.aelfe.org/documents/38_08_IBERICA.pdf

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