A straightforward x-ray on applying the ecolabel to the hotel business area
The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying the perception of persons benefiting of hotel services by designing a research and applying it to the clients of a hotel that acquired the license to use the ecolabel. Identifyi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Academy of Economic Studies of Bucharest
2013-11-01
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Series: | Amfiteatru Economic |
Subjects: | |
Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1230 |
Summary: | The ecolabel is a voluntary European initiative for certifying products and services. This
study focuses on identifying the perception of persons benefiting of hotel services by
designing a research and applying it to the clients of a hotel that acquired the license to use
the ecolabel. Identifying the reaction of clients to the ecolabel and the manner it influences
the purchase behavior as part of the objectives pursued, were implemented by drafting and
applying a questionnaire to the clients of that hotel. Processing the acquired responses was
made by the specific applications for data processing, the results confirming only in part the
initial assumptions. At a general level, most clients believe that acquiring the ecolabel
should be seen in prices, but most of them are unwilling to pay extra for hotel services
holding this certificate. Considering that only three accommodation facilities hold this
certification in Romania, the research we initiated can be the starting point for developing
other more detailed studies concerning the opinion, reasons and purchase behavior of the
clients. |
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ISSN: | 1582-9146 2247-9104 |