Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment
This paper proposes a model for the selection of the most attractive franchises by an alleged franchisee. To do so, using the structure that contemplates the main factors of choice of franchises developed by Silveira (2016), two techniques were used to technically subsidize what would be the most in...
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| Format: | Article |
| Language: | English |
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Faculdade Meridional IMED
2018-12-01
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| Series: | Revista de Administração IMED |
| Online Access: | https://seer.imed.edu.br/index.php/raimed/article/view/2585 |
| _version_ | 1818291850025369600 |
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| author | Fernando Mynarski Silveira |
| author_facet | Fernando Mynarski Silveira |
| author_sort | Fernando Mynarski Silveira |
| collection | DOAJ |
| description | This paper proposes a model for the selection of the most attractive franchises by an alleged franchisee. To do so, using the structure that contemplates the main factors of choice of franchises developed by Silveira (2016), two techniques were used to technically subsidize what would be the most indicated franchise to be chosen: (i) The multicriteria decision method MAUT (Multi-Attribute Utility Theory), and (ii) The Monte Carlo method. Six-segment franchises were investigated in Porto Alegre, Brazil: (i) Children's language school; (ii) Convenience store for gas stations; (iii) Oil change at gas stations; (iv) Real estate; (v) Clock and optics; and (vi) Health, beauty and well-being. At the end, the convergent and divergent results of both tools were compared and a brief analysis was made of the advantage of using the Monte Carlo method on the use of MAUT. |
| first_indexed | 2024-12-13T02:50:37Z |
| format | Article |
| id | doaj.art-cb0ac4ba081f456698a889e7f422ca9f |
| institution | Directory Open Access Journal |
| issn | 2237-7956 |
| language | English |
| last_indexed | 2024-12-13T02:50:37Z |
| publishDate | 2018-12-01 |
| publisher | Faculdade Meridional IMED |
| record_format | Article |
| series | Revista de Administração IMED |
| spelling | doaj.art-cb0ac4ba081f456698a889e7f422ca9f2022-12-22T00:02:05ZengFaculdade Meridional IMEDRevista de Administração IMED2237-79562018-12-0182618910.18256/2237-7956.2018.v8i2.25851233Choice of Franchises Considering Multicriteral Decision and Risk-Cost AssessmentFernando Mynarski Silveira0UFRGSThis paper proposes a model for the selection of the most attractive franchises by an alleged franchisee. To do so, using the structure that contemplates the main factors of choice of franchises developed by Silveira (2016), two techniques were used to technically subsidize what would be the most indicated franchise to be chosen: (i) The multicriteria decision method MAUT (Multi-Attribute Utility Theory), and (ii) The Monte Carlo method. Six-segment franchises were investigated in Porto Alegre, Brazil: (i) Children's language school; (ii) Convenience store for gas stations; (iii) Oil change at gas stations; (iv) Real estate; (v) Clock and optics; and (vi) Health, beauty and well-being. At the end, the convergent and divergent results of both tools were compared and a brief analysis was made of the advantage of using the Monte Carlo method on the use of MAUT.https://seer.imed.edu.br/index.php/raimed/article/view/2585 |
| spellingShingle | Fernando Mynarski Silveira Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment Revista de Administração IMED |
| title | Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment |
| title_full | Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment |
| title_fullStr | Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment |
| title_full_unstemmed | Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment |
| title_short | Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment |
| title_sort | choice of franchises considering multicriteral decision and risk cost assessment |
| url | https://seer.imed.edu.br/index.php/raimed/article/view/2585 |
| work_keys_str_mv | AT fernandomynarskisilveira choiceoffranchisesconsideringmulticriteraldecisionandriskcostassessment |