Choice of Franchises Considering Multicriteral Decision and Risk-Cost Assessment
This paper proposes a model for the selection of the most attractive franchises by an alleged franchisee. To do so, using the structure that contemplates the main factors of choice of franchises developed by Silveira (2016), two techniques were used to technically subsidize what would be the most in...
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| Format: | Article |
| Language: | English |
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Faculdade Meridional IMED
2018-12-01
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| Series: | Revista de Administração IMED |
| Online Access: | https://seer.imed.edu.br/index.php/raimed/article/view/2585 |