Strategic Analysis of the State of the Market of Confectionery Products
The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumpti...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-04-01
|
| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/356 |
| _version_ | 1797290765092651008 |
|---|---|
| author | Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina |
| author_facet | Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina |
| author_sort | Larisa Nshanovna Ashalyan |
| collection | DOAJ |
| description | The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumption of confectionery products, classification of confectionery and pastry market structure in Russia as well as import, export and manufacture of confectionery products for domestic consumption. Presented OTSW-analysis of the market of confectionery products, which describes all the nuances of the market and the choice of priorities for further development. |
| first_indexed | 2024-03-07T19:27:21Z |
| format | Article |
| id | doaj.art-cb1f37a087ac4895b8d7826d3151b659 |
| institution | Directory Open Access Journal |
| issn | 1726-1139 1816-8590 |
| language | English |
| last_indexed | 2024-03-07T19:27:21Z |
| publishDate | 2018-04-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj.art-cb1f37a087ac4895b8d7826d3151b6592024-02-29T09:36:08ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-04-01068189356Strategic Analysis of the State of the Market of Confectionery ProductsLarisa Nshanovna Ashalyan0Robert Sergeevich Zebelyan1Tatiana Vladimirovna Shuruhina2Sochi Institute of RUDN UniversityLomonosov Moscow State UniversitySochi Institute of RUDN UniversityThe article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumption of confectionery products, classification of confectionery and pastry market structure in Russia as well as import, export and manufacture of confectionery products for domestic consumption. Presented OTSW-analysis of the market of confectionery products, which describes all the nuances of the market and the choice of priorities for further development.https://www.acjournal.ru/jour/article/view/356cтратегияotsw-анализ рынка кондитерских изделийstrategystrategic analysisconfectionery industryclassification of confectioneryconfectionery marketthe structure of the market of confectionery productsimport and export of confectionery per capita consumption of confectionery productsotsw - analysis of the market of confectionery products |
| spellingShingle | Larisa Nshanovna Ashalyan Robert Sergeevich Zebelyan Tatiana Vladimirovna Shuruhina Strategic Analysis of the State of the Market of Confectionery Products Управленческое консультирование cтратегия otsw-анализ рынка кондитерских изделий strategy strategic analysis confectionery industry classification of confectionery confectionery market the structure of the market of confectionery products import and export of confectionery per capita consumption of confectionery products otsw - analysis of the market of confectionery products |
| title | Strategic Analysis of the State of the Market of Confectionery Products |
| title_full | Strategic Analysis of the State of the Market of Confectionery Products |
| title_fullStr | Strategic Analysis of the State of the Market of Confectionery Products |
| title_full_unstemmed | Strategic Analysis of the State of the Market of Confectionery Products |
| title_short | Strategic Analysis of the State of the Market of Confectionery Products |
| title_sort | strategic analysis of the state of the market of confectionery products |
| topic | cтратегия otsw-анализ рынка кондитерских изделий strategy strategic analysis confectionery industry classification of confectionery confectionery market the structure of the market of confectionery products import and export of confectionery per capita consumption of confectionery products otsw - analysis of the market of confectionery products |
| url | https://www.acjournal.ru/jour/article/view/356 |
| work_keys_str_mv | AT larisanshanovnaashalyan strategicanalysisofthestateofthemarketofconfectioneryproducts AT robertsergeevichzebelyan strategicanalysisofthestateofthemarketofconfectioneryproducts AT tatianavladimirovnashuruhina strategicanalysisofthestateofthemarketofconfectioneryproducts |