Strategic Analysis of the State of the Market of Confectionery Products

Strategic Analysis of the State of the Market of Confectionery Products

The article discusses approaches to the definition of strategy, strategic analysis, classification of the confectionery, and industry confectionery. The authors examine the characteristics of the current state of the market of confectionery products, confectionery market volume, per capita consumpti...

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Bibliographic Details
Main Authors: Larisa Nshanovna Ashalyan, Robert Sergeevich Zebelyan, Tatiana Vladimirovna Shuruhina
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-04-01
Series:Управленческое консультирование
Subjects:
cтратегия
otsw-анализ рынка кондитерских изделий
strategy
strategic analysis
confectionery industry
classification of confectionery
confectionery market
the structure of the market of confectionery products
import and export of confectionery per capita consumption of confectionery products
otsw - analysis of the market of confectionery products
Online Access:https://www.acjournal.ru/jour/article/view/356

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