Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

BackgroundReflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various com...

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Bibliographic Details
Main Authors: Vanessa Allom, Michelle Jongenelis, Terry Slevin, Stacey Keightley, Fiona Phillips, Sarah Beasley, Simone Pettigrew
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-03-01
Series:Frontiers in Public Health
Subjects:
smoking cessation
cost-effectiveness
mass media
public health
digital media
television
Online Access:http://journal.frontiersin.org/article/10.3389/fpubh.2018.00083/full

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