Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten
This research to test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in the Tangerang Selatan.The study is done at 200 people consumers who makes a purchase food in food vendors street vendors (PMKL) in Tangeran...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/6588 |
| _version_ | 1797921580831997952 |
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| author | Rahayu Lestari Lisa Amelia Alvin Hizrian |
| author_facet | Rahayu Lestari Lisa Amelia Alvin Hizrian |
| author_sort | Rahayu Lestari |
| collection | DOAJ |
| description |
This research to test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in the Tangerang Selatan.The study is done at 200 people consumers who makes a purchase food in food vendors street vendors (PMKL) in Tangerang Selatan-Banten. Research test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in Tangerang Selatan-Banten.Data analyzed to research this in a partial least square (PLS) and used tools smartpls3.The research results show that all three variable the product quality, and in location of economic activities significant to customer satisfaction, while variable perception price has not been affecting the customer satisfaction.Variable customer satisfaction significant to interest in buying repeated consumers the food vendors the street vendors in the Tangerang Selatan-Banten.
Keywords: Product quality, perception of price, location of business, customer satisfaction, interest to buying repeated, food trader sidewalk (PMKL)
JEL Classifications: M31, M21, M10
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| first_indexed | 2024-04-10T14:17:54Z |
| format | Article |
| id | doaj.art-cb891aad72e74c6884bd8f885384464c |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:17:54Z |
| publishDate | 2018-07-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-cb891aad72e74c6884bd8f885384464c2023-02-15T16:09:26ZengEconJournalsInternational Review of Management and Marketing2146-44052018-07-0184Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-BantenRahayu Lestari0Lisa Amelia1Alvin Hizrian2Universitas Nasional Jakarta IndonesiaUniversitas Persada Indonesia YAIUniversitas Persada Indonesia YAI This research to test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in the Tangerang Selatan.The study is done at 200 people consumers who makes a purchase food in food vendors street vendors (PMKL) in Tangerang Selatan-Banten. Research test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in Tangerang Selatan-Banten.Data analyzed to research this in a partial least square (PLS) and used tools smartpls3.The research results show that all three variable the product quality, and in location of economic activities significant to customer satisfaction, while variable perception price has not been affecting the customer satisfaction.Variable customer satisfaction significant to interest in buying repeated consumers the food vendors the street vendors in the Tangerang Selatan-Banten. Keywords: Product quality, perception of price, location of business, customer satisfaction, interest to buying repeated, food trader sidewalk (PMKL) JEL Classifications: M31, M21, M10 https://econjournals.com/index.php/irmm/article/view/6588 |
| spellingShingle | Rahayu Lestari Lisa Amelia Alvin Hizrian Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten International Review of Management and Marketing |
| title | Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten |
| title_full | Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten |
| title_fullStr | Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten |
| title_full_unstemmed | Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten |
| title_short | Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten |
| title_sort | determinants customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors pmkl in tangerang selatan banten |
| url | https://econjournals.com/index.php/irmm/article/view/6588 |
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