Market-Driven Management and Global Economies of Scale
In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven managemen...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2009-06-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9362 |
| _version_ | 1798022337210089472 |
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| author | Alessandra Storlazzi |
| author_facet | Alessandra Storlazzi |
| author_sort | Alessandra Storlazzi |
| collection | DOAJ |
| description | In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from ‘pooling resources’ in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills. |
| first_indexed | 2024-04-11T17:29:21Z |
| format | Article |
| id | doaj.art-cb91bfcd579e41b08d0489c7e59edf20 |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-04-11T17:29:21Z |
| publishDate | 2009-06-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-cb91bfcd579e41b08d0489c7e59edf202022-12-22T04:12:13ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192009-06-012465710.4468/2009.2.05storlazzi140Market-Driven Management and Global Economies of ScaleAlessandra StorlazziIn market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from ‘pooling resources’ in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.https://symphonya.unicusano.it/index.php/sym/article/view/9362market-driven managementglobal economies of scaleover-supplycompetitive customer valuethe yamamay casethe geox case |
| spellingShingle | Alessandra Storlazzi Market-Driven Management and Global Economies of Scale Symphonya market-driven management global economies of scale over-supply competitive customer value the yamamay case the geox case |
| title | Market-Driven Management and Global Economies of Scale |
| title_full | Market-Driven Management and Global Economies of Scale |
| title_fullStr | Market-Driven Management and Global Economies of Scale |
| title_full_unstemmed | Market-Driven Management and Global Economies of Scale |
| title_short | Market-Driven Management and Global Economies of Scale |
| title_sort | market driven management and global economies of scale |
| topic | market-driven management global economies of scale over-supply competitive customer value the yamamay case the geox case |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/9362 |
| work_keys_str_mv | AT alessandrastorlazzi marketdrivenmanagementandglobaleconomiesofscale |